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My feedback:
* constrain image width in the left hand column so pics & captions don't bleed under the right edge of the column. Not sure if it's just my phone's display but the grattan st pic & caption are getting cropped on the right edge at the moment.
* change the para in the masthead to the right of the logo so that it is in upper & lower case, for legibility. Could be in bold also for emphasis.
* look at including other social media feeds too (squeaky wheel, bnv, bike fun)
But overall it's an awesome job :)
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Justin Mansfield
0439 88 00 93

Visit the Melbourne BUG website at http://www.melbournebug.org/

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Justin Mansfield
0439 88 00 93
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Justin Mansfield
0439 88 00 93

The Melbourne BUG logo is a stylised representation of Melbourne's CBD showing the main grid as black lines and highlighting geographic reference points of interest to many different types of cyclist.
The horizontal blue line shows the Yarra River and the Yarra Trail shared paths, while the blue panel at the top left represents Victoria Harbour in Docklands. The red and yellow coloured panels (reading clockwise from the top) are symbolic of:
The logo is inspired by the work of Dutch artist Piet Mondrian, who is looked upon as one of the founders of abstract art. Horizontal and vertical black lines outlining blocks of pure white, red, blue or yellow express his concept of ultimate harmony and equilibrium. These concepts, I believe, apply well to cycling.
It is fitting to use a Dutch painter as the inspiration for this logo since the Netherlands is synonymous with urban cycling. Rather than choosing to represent bikes, wheels, cogs, etc (as many cycling groups do in their logos), I have chosen to focus on our urban environment. We use our bikes to enhance our lives in the inner city, after all. And cyclists enhance the city unlike any other form of transportation.


Visit the Melbourne BUG website at http://www.melbournebug.org/
