Mx Analytical Helps SI to Sell More into Retail

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Srikanth Kamath

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Sep 12, 2012, 11:57:08 PM9/12/12
to MX Group India
Dear All,

With the free Heat Map and People Counting Analytical on the Q24, Sales of our Products have Jumped for many of our SI.. Read the full story in AUS covered by New Papers and Websites..

Fantastic news! The country's biggest news sites - the entire Fairfax network - have covered a great story about mXAnalytics, with some quotes from Graham, and customer Matt Binns from SA.

It's a great read. They looked into privacy issues but it's been handled very well by Graham's response on this matter. Also, it's taken the TOP SPOT on smh.com.au, which by itself (not counting their other sites) has over 4,000 people currently on the site. Essentially, mXAnalytics is getting MASSIVE attention in Australia now:


Some key message cut-through:

Matthew Binns more than halved the number of security cameras at the Robin Hood and Glynn pubs in South Australia, by installing 18 Mobotix cameras which provide greater coverage with 360 degree viewing angles. The move was designed make the premises more secure, triggering alarms if people were "casing the joint", but new software allows the company to use the cameras to track customer movements in order to boost sales.


Binns has already maximised sales potential using data from the camera software to redesign the bottle shop layout and relocate particular products. Store owners can track the numbers and movements of customers, and a heat map displays the most popular parts of the store. More sophisticated features are in the pipeline.


Mobotix started its life building rugged cameras but quickly expanded into the high-end security market where its 3 megapixel cameras produce an image quality that claims to be 30 times better than competitors, according to managing director Asia Pacific Graham Wheeler. The company just released the Mobotix Analytics software to extract sales information from the network-enabled cameras, so store owners can use the security footage and the data to boost sales.

Enjoy! I know there've been some down months on the PR front here, but this hopefully shows you that when we work together to brainstorm interesting story ideas, we can get Mobotix the huge attention it deserves! Onwards and upwards.



Thanks & Regards

Srikanth Kamath
BDM-SAARC
MOBOTIX AG · Security Vision Systems · www.mobotix.com
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