Download PDF The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing - Raj Venkatesan
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The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing - Raj Venkatesan
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DESCRIPTION BOOK : This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process.The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit?The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the AI Marketing Canvas. Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski
DETAIL BOOK :
Author : Raj Venkatesan
Pages : 272 pages
Publisher : Stanford Business Books
Language :
ISBN-10 : 150361316X
ISBN-13 : 9781503613164
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
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