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How To Find Your Matchmaking Partner
Starts with the particular contact you’ll establish with your private ads. Your ads should be alluring, provocative, and follow the fundamental rules of advertising. In other words, to view sexy gentlewoman on the web, your personal ads should:
1. Target your audience right in the headline
2. Convey reader benefits
3. Describe your best features, and
4. Include a "call to action."
Let's analyze each part of the winning formula, shall we?
Targeting Your Audience: By this I mean that exactly the type of females (or man) you are looking for should “select themselves” by reading your personal ad. In other words, you want to not only attract the right respondents- but you also want to filter out the wrong ones!
Reader Benefits: What’s in it for the reader? In other words, why should the reader answer your ad – what’s the benefit of communicating with you and getting to know you better?
Describe your best features: By “best features” I mean your perfect qualities or winning characteristics. The difference between “Benefits” and “Features” can be summarized by the famous advertising slogan, “Sell the sizzle, not the steak!” The sizzle is the Benefit – and the eight-ounce slab of meat is the Feature.
Include a Call to Action: Every effective advertisement includes a “call to action” which means a request that the read answer your ad! For example, “Write today and begin living the life you’ve been dreaming about!”
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