
I would say that from the customer's standpoint, only steps 1, 5, and 6 are value-added (case is put under the right contact, they get an accurate description and solution, and get notification for reference). This means roughly 5 minutes are value-added. However, that means 6.5 minutes is non-value added.
I realize that step 2 might be more or less, and could be completely transparent to the customer so it might not be included. Also, most of the non-value added steps are necessary for the accurate completion of the case, whether or not the customer deems them necessary.
Scheduling
Coordinate details, 15 minutes (VA)
Create Case, 2 minutes (NVA)
Log details on Xcel Tracking 2 minutes (NVA)
Schedule Appointment 2 minutes (VA)
Coordinate the receipt of pre-approvals 10 minutes (NVA)
Log Case Updates upon appointment completion 5 minutes (NVA)
Record completion time and version on internal tracking 5 minutes (NVA)
Based on the strict criteria activities must meet to be considered value-added, only 40% of the time spent on the scheduling process adds value. All the activities in the process, however, are necessary for our processes to function.
Customer Call
1. Gather contact info
a. 2min
b. non-value-added
2. Gather preliminary customer observations/problems
a. 5-10min
b. non-value-added
3. Reproduce problem
a. 3-5min
b. non-value-added
4. Trouble shoot problem
a. 5-60 min
b. non-value-added
5. Clarification of problem resolution( Why the resolution worked)
a. 5-10min
b. value-added(9.8% of total time)
6. Document case
a. 5-10min
b. non-value-added
7. Close case
a. 1min
b. non-value-added
Steps 1-3 and 6-7 are not something our customer would pay for.
Step 4 is something that customers would pay for and can transform the product but sometimes is not the correct resolution.
Step 5 is the only step that matches all criteria. Our customers pay us so that we can tell them how it should work and why it didn’t work. This changes our product in the eyes of the customer and can be done correctly.