Survey Questionnaire: Identification of buying factors influencing consumer behavior for automotive lubricants in Dehradun

[rajr...@gmail.com]

Dear Respondent,

I a MBA Oil and Gas Management student from UPES, Dehradun am conducting a academic research project on identification of buying factors influencing consumer behavior in automotive lubricants in Dehradun as part of my MBA programme.

Your participation is voluntary and information provided by you during the research will not be attributed to you as an individual.

If you have read the above information and agree to participate in this study kindly proceed to fill in this questionnaire.

Your co-operation will be highly obliged.

Thank You.
Rajagopalan Iyer
MBA Oil and Gas Management 2014-16, UPES, Dehradun

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Survey Questionnaire: Identification of buying factors influencing consumer behavior for automotive lubricants in Dehradun

Dear Respondent,

I a MBA Oil and Gas Management student from UPES, Dehradun am conducting a research project on identification of buying factors influencing consumer behavior in automotive lubricants for cars / jeep in Dehradun as part of my MBA programme.

Your participation is voluntary and information provided by you during the research will not be attributed to you as an individual.

If you have read the above information and agree to participate in this study kindly proceed to fill in this questionnaire. Your co-operation will be highly obliged.

Thank You.
Rajagopalan Iyer
MBA Oil and Gas Management 2014-16, UPES, Dehradun

* Required

Name *
Gender *
• Male
• Female
Occupation *
• Business
• Service
• Home maker
• Student
Age (years) *
• 18 to 25
• 25 to 35
• 35 to 45
• Above 45
1) Which type of automotive fuel do you use in your car / jeep? *
• Diesel
• Petrol
2) Which is the preferred brand of lubricant for your car / jeep? *
• Servo
• MAK Lubricants
• HP Lube
• Castrol
• Others
3A) Lubricants are often bought solely based on the price at which it is offered. *
• Strongly Agree
• Agree
• Ambivalent
• Strongly disagree
• Disagree
3B) It is important for the lubricants to be provided with attractive packaging. *
• Strongly agree
• Agree
• Ambivalent
• Strongly disagree
• Disagree
3C) Recommendations offered by the car mechanics and advertisements/campaigns/promotions of the companies plays a huge role during the buying process. *
• Strongly agree
• Agree
• Ambivalent
• Strongly disagree
• Disagree
3D) Lubricants are often purchased spontaneously i.e impulsively. *
• Strongly agree
• Agree
• Ambivalent
• Strongly disagree
• Disagree
3E) Buying decision is dependent on the ease and availability of lubricants in the outlets *
• Strongly agree
• Agree
• Ambivalent
• Strongly disagree
• Disagree
3F) Choosing a lubricant which has been recommended as excellent in terms of performance as opposed to the product that is currently being used is easy. *
• Strongly agree
• Agree
• Ambivalent
• Strongly disagree
• Disagree
3G) Trust about a particular brand of lubricant is an influencing factor in its buying decision. *
• Strongly agree
• Agree
• Ambivalent
• Strongly disagree
• Disagree
3H) New brand of lubricants launched in the market with better features than the current lot have more chances of being bought. *
• Strongly agree
• Agree
• Ambivalent
• Strongly disagree
• Disagree
3I) A particular brand of lubricant based on the loyalty it has to offer with respect to the features and the performance it delivers has more chances of being bought. *
• Strongly agree
• Agree
• Ambivalent
• Strongly disagree
• Disagree
3J) Past and current experiences contributes to a great deal in deciding the lubricant to be bought. *
• Strongly agree
• Agree
• Ambivalent
• Strongly disagree
• Disagree
3K) Price discounts, extra features and other extra benefits influences the buying behavior for a particular brand of lubricant. *
• Strongly agree
• Agree
• Ambivalent
• Strongly disagree
• Disagree
• Your suggestions are highly obliged. *

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[musisi...@gmail.com]

Hi Rajagopalan. 

I am doing research for my MBA in South Africa and it seems we have chosen the same topic. I am looking for guidance as it seems that data on lubricants purchasing behavior is hard to find. Can you please point me in the right direction and perhaps suggest articles and journals that assisted you in your journey. I look forward to your response and to contribute to this area of study. 

Kind regards.

Nosipho Musisi (Nelson Mandela University Business School)

[vaibhav...@gmail.com]

Hello
Please help me with the questionnaire, my topic is similar to this topic just the region is different.