Muhammad Mazhar Hussain
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to maxshirt1
Marks & Spencer's new clothing repair and alteration service is a significant step towards promoting sustainability in the fashion industry. By partnering with Sojo, a specialized repair and tailoring business, M&S is making it easier for customers to extend the lifespan of their garments.
The service, which will launch in August, will offer a range of repair options, from zip replacements to knitwear mending, starting at £5. This initiative aligns with the growing "repair revolution," where consumers are increasingly seeking ways to reuse and maintain their clothing.
M&S's managing director of clothing and home, Richard Price, emphasized the brand's commitment to quality and preventing clothes from going to waste. This move reflects a broader industry shift towards sustainability, with other businesses like Mulberry, Barbour, and Uniqlo also offering in-house mending services.
Sojo's CEO, Josephine Philips, expressed excitement about the partnership, praising it for making repairs accessible to a wider audience. This collaboration is a positive step in promoting a more circular fashion economy and reducing textile waste.