Should We Expect More Media Budgets to Shift to Mobile?
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bryant...@gmail.com
Oct 8, 2008, 11:34:38 AM10/8/08
to massmediamobile
Among the changes we may experience with the economic downturn is a
more rapid shift in budget allocation to more closely tracked and
quantifiable interactive media. Uncertainty about markets and
investments may be greater than uncertainty about mobile marketing.
The lack of knowledge and complexity surrounding mobile media has held
advertisers back from allocating more of their media budgets to the
mobile channel. Now with a market downturn, advertisers will once
again, need to do more with less. Will the fear of the known replace
the fear of the unknown? What’s your prediction for 2009?
more rapid shift in budget allocation to more closely tracked and
quantifiable interactive media. Uncertainty about markets and
investments may be greater than uncertainty about mobile marketing.
The lack of knowledge and complexity surrounding mobile media has held
advertisers back from allocating more of their media budgets to the
mobile channel. Now with a market downturn, advertisers will once
again, need to do more with less. Will the fear of the known replace
the fear of the unknown? What’s your prediction for 2009?
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