Download [PDF] Digital Marketing Strategy An Integrated Approach to Online Marketing By - Simon Kingsnorth

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Simon Kingsnorth's Digital Marketing Strategy: An Integrated Approach to Online Marketing

By : Simon Kingsnorth Institute

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DOWNLOAD Digital Marketing Strategy: An Integrated Approach to Online Marketing

 

Book Synopsis :

Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

Book Detail :

Author : Simon Kingsnorth

Pages : 338 pages

Publisher : Kogan Page

Language :

ISBN-10 : 074947470X

ISBN-13 : 9780749474706

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

Supporting : PC, Android, Apple, Ipad, Iphone, etc.

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