2 interesting articles: Web Analytics Maturity & campaign KPIs

[matou123]

Hi,


Just wanted to share these two interesting articles:

1) Marketing Analytics Maturity: useful evaluation model
http://www.clickz.com/clickz/column/1938319/marketing-analytics-maturity

2) Using Conversion Funnel to Analyse Digital Campaign Effectiveness:
interesting KPIs
http://www.clickz.asia/2387/using-conversion-funnel-to-analyse-digital-campaign-effectiveness

Feel free to share or post new links!

Thanks,


Matthieu.