Urgent! Google Analytic tracking third party script

[shakirah]

Hi my fellow members,
I really need urgent help for this issue, i believe this is common
scenario which is a big challenge from web analyst.
Regarding issue posted in http://www.marketmotive.com/training/ask-the-experts/37468.html#3330.
Has anyone been using DFP for Small Business, for managing their ad
banner.

I would like to track the clickthru on the ad banner, and we are using
Google Ad Manager (DFP for small business) for hosting and managing
the banner.

Below is the code of DFP:
<!-- START GOOGLE ADMANAGER -->
<div id="superbanner">
<script type="text/javascript">
GA_googleFillSlot("maxis_murai_mainpage_-superbanner");
</script>
</div>
<!-- END GOOGLE ADMANAGER -->

Basically what i need to do is to trigger event tracking on third
party script, where we dont have access to modify the HTML code.

Could anyone help me on how i can get an onclick handler wrapped into
the ad banner, or anyway to trigger the Onclick event on the script?
Or any example of event tracking you've done for similar situation?

I've got below suggestion from John, but i really not sure on how to
trigger the onclick event to make DFP banner click trackable.
"The solution is to modify the page template to get an onclick handler
wrapped into the ad banner, or to have another element that is placed
over the ad banner and it receives the click, fires the fake page view
or event, and then redirects to the destination of the banner - John."

[OD]

Hi Shakirah,

Not sure if I have this straight but i will add what I can:

If your banners are on other sites you cannot add any JS to the url as
the systems won't accept it.

If banners are on your site (yours or others) going outbound and not
accepting EventTracking JS PER individual URLs you should look to a
global solution in a master file.

There are two solutions that I have been working on for two other
companies:

1: Brian Clifton has a script for tracking outbound/downloads/mailtos.
It's for ga.js not async but we modified it and it works for async. It
does not show up in Event tracking but it is in the top content report
in GA as "/ext/ - /downloads/ or /pdfs/ and /mail/ (just filter)

Here is a post on it and some commentary:
http://www.advanced-web-metrics.com/blog/2008/06/08/updated-tracking-script-for-gajs/

2: Analytic Pros has a server hosted script that may be useful to you.
This does show up in the Event Tracking section. You have to install a
small code snippet but it's just copy and paste. It's a freemium
model. http://www.analyticspros.com/products/analytics-engine.html

I have talked to these guys quite a bit and they are great. You have
to sign up even for the free version. if you need talk to someone ask
for Mike Johnson | product marketing manager.

Incidentally they have a really good Google URL Tool Builder xls for
large scale banner url building: http://www.analyticspros.com/resources/campaign-url-builder.html

Now having said all above, if the 3rd party banners are wrapped in
their own JS it is feasible it may not allow a global tracking to take
place. I haven't seen this happen, just thinking through
possibilities.

Overall, John and Avinash are correct you have to get some developers
involved and sometimes it's trial and error till you get it right.

Also, you mentioned "Share". If that is a 3rd party tool, it may be
able to be integrated into GA (I know AddThis can).

Best of luck!

Jonathan

On Feb 28, 12:49 am, shakirah <shaky...@gmail.com> wrote:
> Hi my fellow members,
> I really need urgent help for this issue, i believe this is common
> scenario which is a big challenge from web analyst.

> Regarding issue posted inhttp://www.marketmotive.com/training/ask-the-experts/37468.html#3330.