Drinkable Yogurt Market Size and Trends Forecast 2025-2033
Rohit Pujari
Market Overview:
The Drinkable Yogurt Market is experiencing steady expansion, driven by Increasing Health and Wellness Trends, Growing Convenience and On-the-Go Consumption, Diverse Flavor Profiles and Product Innovations, and Rising Awareness about Probiotics. According to IMARC Group's latest research publication, "Drinkable Yogurt Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global drinkable yogurt market size was valued at USD 40.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 64.0 Billion by 2033, exhibiting a CAGR of 4.84% from 2025-2033.
This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.
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Our Report Includes:
Market Dynamics
Market Trends and Outlook
Competitive Analysis
Industry Segmentation
Strategic Recommendations
Growth Factors in the Drinkable Yogurt Market Industry:
Increasing Health and Wellness Trends
The increasing focus on health and wellness is a major driver of the drinkable yogurt market. Consumers are becoming more health-conscious and are seeking convenient, nutritious options. In response to this demand, various key market players are introducing low-fat and high-protein drinkable yogurt beverages, which is creating a positive outlook for the overall market. For instance, Morinaga Nutritional Foods Inc. launched a low-fat Japanese-style yogurt drink under its popular Alove brand in three flavors- original aloe vera, strawberry banana, and coconut in March 2018. Furthermore, consumers are seeking healthier and more natural ingredients in drinkable yogurts, such as stevia, instead of bulk sweeteners to reduce calories. According to an article published in Food Dive in June 2021, approximately 70% of consumers eat yogurt for general health and wellness and 60% for digestive/gut health. As consumers become more informed about the benefits of probiotics, the demand for drinkable yogurt is expected to continue growing.
Growing Convenience and On-the-Go Consumption
The fast-paced lifestyles of working individuals have led to a growing demand for convenient, on-the-go food options. Drinkable yogurt fits perfectly into this lifestyle, offering a portable and easy-to-consume source of nutrition. Its single-serving packages make it a practical choice for busy consumers who may not have time for traditional sit-down meals. In addition to this, various key market players are extensively investing in promoting and marketing their on-the-go healthy and nutritious beverages to expand the consumer base and increase sales. For instance, in June 2021, KeVita, a leading brand of high-quality fermented beverages, collaborated with Amber Riley, an American actress and singer, to launch KeVita Prebiotic Shots, an on-the-go drink offered in a convenient two-ounce bottle to help support digestive health. Similarly, in January 2020, Stonyfield Organic launched its probiotic yogurt drink, Daily Probiotics, in a 3.1-oz easy-to-drink format to support both immune and digestive health in the U.S. The drink was made available in two flavors, Blueberry Pomegranate and Strawberry Acai.
Diverse Flavor Profiles and Product Innovations
The introduction of drinkable yogurt in distinctive flavors, such as the savory flavor of vegetables- carrots, beetroot, and tomatoes is offering lucrative growth opportunities to the overall market. Furthermore, various manufacturers are constantly introducing new formulations to cater to varying consumer preferences. Additionally, companies are exploring different bases, such as dairy-free alternatives, such as almond and coconut milk, to cater to lactose-intolerant and vegan consumers. Moreover, various key market players are infusing functional ingredients like vitamins, protein, and fiber to enhance the nutritional profile of the drink and attract consumers looking for added health benefits. For instance, in March 2021, Horizon Organic Growing Years expanded its line of milk-based products that focus on overall health and well-being. The new products were developed in partnership with pediatricians and are fortified with DHA, choline, & other nutrients and include new low-fat yogurt pouches, cultured dairy smoothies, reduced-fat milk half-gallons, & single-serve whole-milk boxes.
Rising Awareness about Probiotics
Probiotics are known to provide health benefits when consumed in adequate amounts. Many drinkable yogurt products are marketed as probiotic-rich, emphasizing their potential to improve digestive health and boost the immune system. Moreover, the increasing awareness regarding the benefits of consuming probiotics is resulting in a bolstering demand for yogurt drinks incorporated with these beneficial microorganisms. As a result, various industry players are launching yogurt drinks infused with probiotics. For instance, Agriton U.K. launched a fermented probiotic drink called EDM Drink, which contains a mixture of naturally occurring organisms, such as lactic acid bacteria and yeasts. The product also includes multiple nutrients like vitamin C, zinc, potassium, malic acid, and citric acid, which support digestion. According to studies published by Grande Cheese Company in July 2021, yogurt helps reduce the risk of high blood pressure, a major contributor to heart disease, by as much as 50%. Similarly, in April 2022, the International Food Information Council (IFIC) conducted a study titled "Consumer Insights on Gut Health and Probiotics," which revealed that approximately 32% of individuals actively make an effort to consume probiotics, with 60% of them aiming to consume probiotics once a day and 24% attempting to consume them multiple times daily. This rising awareness regarding probiotics is anticipated to propel the drinkable yogurt market sales in the years to come.
Key Trends in the Drinkable Yogurt Market:
Technological Advancements in Packaging and Preservation
Technological advancements, particularly in terms of packaging and preservation techniques are primary key trends for the market. Innovations, such as extended shelf-life packaging, are improving product quality and convenience for consumers. These technological improvements are enabling manufacturers to expand their distribution networks and reach new markets, contributing to the overall growth of the drinkable yogurt market.
Shift Toward Plant-Based Alternatives
The increasing number of consumers with lactose intolerance, dairy allergies, or those following plant-based diets are significantly contributing to the growth of non-dairy-based yogurt segment. Manufacturers are launching non-dairy-based yogurt drinks made from various plant sources, including soy, almond, coconut, oat, and cashew, among others. For instance, in July 2020, Danone launched a range of plant-based yogurt drinks. The dairy-free drinks are available in Mango & Passionfruit and Blueberry flavors.
Expansion into Emerging Markets
The increasing adoption of Western dietary habits, including the consumption of dairy-based products, such as drinkable yogurt, has boosted product demand in emerging markets, particularly in Asia Pacific. As a result, various key market players in the region are launching healthy and nutritious variants of drinkable yogurt to cater to the growing demand. For instance, in March 2020, Japan's Megmilk Snowbrand launched its first functional yogurt drink to relieve allergy symptoms. It contains Lactobacillus helveticus SBT2171, a lactic acid bacterium that is known for its effects on relieving symptoms of allergic reactions.
We explore the factors driving the growth of the market, including technological advancements, consumer behaviors, and regulatory changes, along with emerging drinkable yogurt market trends.
Leading Companies Operating in the Global Drinkable Yogurt Industry:
Abel & Cole Limited (William Jackson Food Group)
Arla Foods Ingredients Group P/S
Chobani LLC
CP-Meiji Co. Ltd.
Danone S.A.
Dutch Lady Milk Industries Berhad (Royal FrieslandCampina N.V.)
Lactel (Lactalis International)
Pillars Drinkable Yogurt
Schreiber Foods Inc.
Drinkable Yogurt Market Report Segmentation:
Breakup by Type:
Plain Yogurt
Flavored Yogurt
Flavored Yogurt exhibited a clear dominance in the market due to favorable market conditions and strong consumer demand.
Breakup by Category:
Dairy-Based Yogurt
Non-Dairy Based Yogurt
Non-Dairy Based Yogurt exhibited a clear dominance in the market due to favorable market conditions and strong consumer demand.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others
Supermarkets and Hypermarkets exhibited a clear dominance in the market due to favorable market conditions and strong consumer demand.
Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Asia Pacific dominated the global market due to abundant resources, favorable government initiatives, and well-established infrastructure.
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