The term retro has been in use since 1972 to describe[2] on the one hand, new artifacts that self-consciously refer to particular modes, motifs, techniques, and materials of the past.[3] But on the other hand, many people use the term to categorize styles that have been created in the past.[4] Retro style refers to new things that display characteristics of the past. Unlike the historicism of the Romantic generations, it is mostly the recent past that retro seeks to recapitulate, focusing on the products, fashions, and artistic styles produced since the Industrial Revolution, the successive styles of Modernity.[5] The English word retro derives from the Latin prefix retro, meaning backwards, or in past times.
In France, the word rtro, an abbreviation for rtrospectif,[6] gained cultural currency with reevaluations of Charles de Gaulle and France's role in World War II. The French mode rtro of the 1970s reappraised in film and novels the conduct of French civilians during the Nazi occupation. The term rtro was soon applied to nostalgic French fashions that recalled the same period.[7]
Shortly thereafter retro was introduced into English by the fashion and culture press, where it suggests a rather cynical revival of older but relatively recent fashions.[8] In Simulacra and Simulation, French theorist Jean Baudrillard describes retro as a demythologization of the past, distancing the present from the big ideas that drove the modern age.[9]
Most commonly retro is used to describe objects and attitudes from the recent past that never seem modern.[10] It suggests a fundamental shift in the way we relate to the past. Different from more traditional forms of revivalism, "retro" suggests a half ironic, half longing consideration of the recent past; it has been called an "unsentimental nostalgia",[11] recalling modern forms that are no longer current. The concept of nostalgia is linked to retro, but the bittersweet desire for things, persons, and situations of the past has an ironic stance in retro style. Retro shows nostalgia with a dose of cynicism and detachment.[12] The desire to capture something from the past and evoke nostalgia is fuelled by dissatisfaction with the present.[13]
Until the 1960s, interiors were often decorated with antiques. During the 1960s in London, shops started selling pieces of second-hand furniture. These shops differed from the previous antique shops because they sold daily life objects from the recent past. These objects used to be seen as junk: Victorian enamel signs, stuffed bears, old furniture painted with union jacks, bowler hats etc. A new way of producing and consuming the past emerged and a broader range of objects from the recent past was used for new designs.[15]
Before the word retro came into use in the 1970s, the practice of adopting old styles for new designs was already common. Throughout the 19th and 20th centuries, designers borrowed from the past, for example, classicistic style.[3] The difference is that since the 1960s, people started to refer to the recent past.
In the 1980s, design history emerged as a discipline and several histories of design were published. The access to these overviews and the ability to experiment with computer design programs has caused an increase of retro designed objects in the last decades.[16]
Long before the use of the word retro, graphic design made reference to earlier graphic characteristics. William Morris can be seen as an example: for book design and other purposes he adopted Medieval production and stylistic models in 1891.[17] Furthermore, in the beginning of the twentieth century, Gothic, Baroque and Rococo motifs were used for new products.[18]
In typography, classicism has always been an influence and throughout the 20th century, and in early woodcut printing as well. The introduction of the technique of photocomposition in the 1960s allowed typographers greater flexibility in the selection and arrangement of type styles and sizes. For example, psychedelic typefaces were developed, gaining inspiration from Art Nouveau and other cultures.[19] Historicist styles are also used in the promotion and packaging of food and household products, referring to childhood memories and domestic nostalgic ideals.[20]
The style now called retro art is a genre of pop art which was developed from the 1940s to 1960s, in response to a need for bold, eye-catching graphics that were easy to reproduce on simple presses available at the time in major centres. Retro advertising art has experienced a resurgence in popularity since its style is distinctive from modern computer-generated styling. Contemporary artist Anne Taintor uses retro advertising art as the centerpiece for her ongoing commentary on the modern woman. Specific styling features include analog machine design and vintage television programs.[23]
Retrogaming is a pastime which is becoming increasingly popular where individuals play video games on vintage computers or a classic game consoles. What constitutes a vintage or retro machine is sometimes open to debate, but typically, most retro gamers are interested in Commodore 64, Amiga 500, Atari 2600, NES, Sega Genesis/Mega Drive, PlayStation, Nintendo 64, Dreamcast, SNES, and classic Game Boy games and consoles. Emulation often plays a part in retrogaming if the original hardware is unavailable.
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Plush, textured velvet chenille brings a luxurious feel to your knitting and crochet projects. Retro Velvet is super soft and works up quickly for on-trend accessories, garments and practical, machine washable home dcor projects.
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AGC Group Retro is a retrospective premium-rating program. These are safety incentive-based programs, approved by the State Department of Labor and Industries (L&I), that provide employers with an opportunity to receive a substantial refund of their industrial-insurance premiums.
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During retro-commissioning, an energy specialist identifies equipment that is not operating efficiently, systems that need to be replaced or adjusted, and other opportunities for operational improvements. The energy specialist then develops a list of recommended energy-saving improvements for your building, including easy, cost-saving measures to implement first.
NYSERDA offers objective information and analysis, innovative programs, technical expertise, and support to help New Yorkers increase energy efficiency, save money, use renewable energy, and reduce reliance on fossil fuels. A public benefit corporation, NYSERDA has been advancing energy solutions and working to protect the environment since 1975.
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