Measles cases are increasing globally, including in the United States. The majority of measles cases imported into the United States occur in unvaccinated U.S. residents who become infected during international travel. A list of countries with confirmed measles outbreaks can be found on the Global Measles Travel Health Notice (THN). Measles spreads rapidly in communities that are not fully vaccinated and may pose a risk to international travelers in places not included in the THN. CDC recommends all travelers get fully vaccinated against measles before traveling to any international destination.
Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.
We prioritize user experience across all Google products so we strive to create a safe environment where users trust the Google ad network. When users click on an ad and get redirected to a landing page, we make sure that their overall experience is good. The Destination Requirements Policy is in place so that these landing pages are functional, useful, and easy to navigate. It also benefits advertisers as Google Ads ensures that the brand experience will thrive in the ads ecosystem.
Make sure that your ad destination is working for Google AdsBot web crawlers and does not return any destination errors (such as an HTTP error response code) globally. The Expanded URL you see on the Google Ads UI is the ad destination for your ad. It is the fully assembled ad URL, which combines the Final URL with any Tracking Template (if applicable) and any parameters (if applicable).
After identifying the disapproval reason, you can verify if the URL is working for Google by the Google AdsBot web crawlers. To do this, access the site using Chrome DevTools with user agent string set as Google AdsBot. Click here to learn how to override the user agent with Chrome DevTools.
Make sure that your ad destination does not return any destination error (such as an HTTP error) to Google AdsBot web crawlers when crawled. If you can't fix the destination error, inform your web developer that the app or website should not return a destination error (such as an HTTP error) to Google AdsBot when crawled. Alternatively, consider using a different destination that does not return any destination error. Edit your ad's final URL to point to another part of your app or website that doesn't violate our policies, then save your ad so we can review it again.
Make sure the display URL accurately reflects where the user is being directed to and there are no redirects from the final URL that take the user to a different domain. Your disapproval email and hovering over the ad will show you the domain that your ad pointed to at the time of review. You can also use Search Console to check the final landing page of your URL to make sure that the resulting domain matches the domain of your display URL. This policy applies to keyword URLs that don't match the display URL. Learn how to edit keyword URLs. If you are using tracking templates, make sure the tracking template and expanded URL lead to the same content as the final URL.
Remember that changes to tracking templates at the ad, keyword or sitelink level will automatically be reviewed. But if you created the tracking template for an entire ad group, campaign, or account, you'll need to request a review once you've fixed the template.
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads.
Google requires that your ad destination and contents are crawlable by Google AdsBot web crawlers so we can make sure that users are led to an ad destination that reflects the ad they have clicked on.
A robots.txt file tells search engine crawlers which URLs the crawler can access on your site. Learn more about how Google interprets the robots.txt specification here. The most common reasons for destination not crawlable due to Robots.txt are:
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, we can approve your ads.
Alternatively, consider using a different destination that is compliant. Edit your ad's final URL to point to another part of your app or website that doesn't violate our policies, then save your ad so we can review it again.
Make sure ad destinations or content (including pop-ups) are not difficult to navigate and do not contain abusive experiences where sites are designed to be misleading. Also, make sure the ad destination does not directly initiate a direct download or lead to an email address or file (refer to the list below).
We allow interstitials as long as they don't hinder a user from exiting a site. Though similar to a pop-up, an acceptable interstitial is a type of graphic that appears within the landing page instead of opening a new browser window, and does not hinder a user exiting a site or app.
Destinations containing ad experiences that do not conform to the Better Ads Standards. For more information about the types of disallowed ad experiences, please visit the Coalition for Better Ads website.
If you can't make changes to the ad destination, consider using a different destination. Edit your ad's final URL to point to another part of your app or website that does comply with the policy, then save your ad so we can review it again.
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we can confirm that the destination is compliant with our policy, we can approve your ads.
Please review the notification that the app or web store (such as Chrome Web Store or Google Play Store) sent to you to know more about the details of the violation. Once there is resolution with your app or web store, ad serving can start again.
If the disapproved location is an address from Business Profile, you'll need to sign in to your Business Profile account and update your location information there, which will automatically transfer over to Google Ads. Learn how to edit a Business Profile listing.
If you have manually entered the address, hover over that address and click on the pencil icon to edit your location information. Review the company name and ensure you're not using a prohibited trademark.
If you have manually entered the address, hover over that address and click the pencil icon to edit your location information. Review the company name and ensure you're not using a prohibited trademark.
The User Agent is a string provided by the browser or crawler requesting information from a web server. Google's main type of user agents for checking web page ad quality is called AdsBot. A description of the Google web crawlers and a full list of User Agent strings can be found here.
The full user agent string is a full description of the crawler. It appears in the request and in your web logs. This string serves to identify the purpose of the request and the capabilities of the device. A web developer or a web server host can, for example, use the User Agent to configure the crawl rules for their site.
Ads will be disapproved for Destination not working if the ad destination returns a destination error (such as HTTP error code) when crawled by any of the Google AdsBot user agent strings defined below:
The GSTC Destination Criteria (GSTC-D) have been built on decades of prior work and experience around the world, and they take into account the numerous guidelines and standards for sustainable tourism from every continent. During the process of development, they were widely consulted throughout the globe, in both developed and developing countries, in several languages. They reflect certification standards, indicators, criteria, and best practices from different cultural and geo-political contexts around the world in tourism and other sectors where applicable. Potential indicators were screened for relevance and practicality, as well as their applicability to a broad range of destination types. They were field-tested around the world. The process of developing the Criteria was designed to adhere to ISO codes of conduct and the standards-setting code of the ISEAL Alliance, the international body providing guidance for the development and management of sustainability standards for all sectors.
The destination has an effective organization, department, group, or committee responsible for a coordinated approach to sustainable tourism, with involvement by the private sector, public sector and civil society. This group has defined responsibilities, oversight, and implementation capability for the management of socio- economic, cultural and environmental issues. The group is adequately funded, works with a range of bodies in delivering destination management, has access to sufficient staffing (including personnel with experience in sustainability) and follows principles of sustainability and transparency in its operations and transactions.a. Documentary evidence showing relevant make-up and responsibilities of the group.
b1e95dc632