RetailGurukul's practical internship offer..to MARC Students.

[Vaishnav Kumar]

Sent from my iPhone

Begin forwarded message:

From: Ambika Venkatesh <amb...@marcbschool.com>
Date: 13 June 2012 2:55:02 PM GMT+05:30
To: Vaishnav Kumar <vais...@marcbschool.com>
Subject: Fwd: RetailGurukul's practical internship offer..to MARC Students.

---------- Forwarded message ----------
From: SHIVARAM A <retail...@gmail.com>
Date: Tue, Jun 12, 2012 at 10:27 PM
Subject: RetailGurukul's practical internship offer..to MARC Students.
To: Ambika Venkatesh <amb...@marcbschool.com>
Cc: Satyadarshini Sharma <satyad...@marcmba.com>

Dear Ms. Venkatesh,

 

Thank you for your call today, to discuss the way forward.

 

As confirmed by me, I will come over to meet the students on Saturday 17th before 11.30 am for an hour / hour and half discussions. Hope students who have got internships will also be invited and be able to come in as it is a Saturday along with the to be placed students.

 

Since, you said, there are no exams on Saturday, if you would like to start earlier say 10.30 or 11 AM , that is also fine by me. Just let me know.

 

Logistics :-  I will need a projector to present my website etc.

 

I have detailed out the offer which you may circulate to your students

 

 

 

Dear Students of MARCBSchool,

 

Congratulations for having taken up this important career decision to pursue a Management Course.

 

I am sure MARC B School, it renowned faculty and its Admissions team is doing many things to get you all prepared for a great future.

 

The speed with which Ms. Satyadarshini Sharma and Ms. Ambika Venkatesh responded upon hearing about my suggestion , I can tell you that is one of the things you all should learn from your college, along with the studies .

 

My background :-

 

After over 30 years in the Retailing Industry with brands like Titan, Tanishq, Astra IDL etc, in Merchandising, Business Development, New product launches, New Retail Store launches,Retail Store Management, Customer Interactions, Training,  Exports,etc  both in Corporate Office planning strategy and executing them in India , I have now launched RetailGurukul.com, a business for Retailers, By Retailers, Of Retailers..with ... . My name is Shivaram

 

Let me ask you a question ?

 

Of the many hours , you have spent in Malls and High Street Brand stores, how many instances do you recall, where the experience , the ambience was very good and how many of the instances were opportunities for improvement ? 

 

What have you done, in either case. ? Did you appreciate the Retail Team or complain when it was not to your expectations ?

 

My business proposal is exactly about the opportunities for the Retailers and the Brand owners are wanting to hear about to improve,  and how you can gain from it, as detailed below.

 

 Vision :-
"Impacting Retailer’s Profits by strengthening the Selling skills, Mentoring, Inventory, Loyalty,English (S.M.I.L.E) of his People,often the weakest link in the chain." using the Cloud Computing, Cloud Telephony and SaaS based model.

While the website itself,  is under development at http://www.RetailGurukul.com, I actively blog at http://www.RetailGurukul.blogspot.com.

I believe it  is India's first portal to offer online / offline Sass Model Training and mentoring in the Retail Industry

Opportunity :-

I believe the MBA Students need practical exposure in various subjects they study from Market Research, Product Development, Business Plan,Product launch and face to face selling skills. All of which they will find useful during their interviews with the Brands where they would like to join after their education.  MBA students have a challenge to differentiate themselves to corporates and Brands look for "experiencial quality learnings".

Business Strategy of RetailGurukul:-

My business envisages to train the Retail Stores Staff on S.M.I.L.E ,ie Selling skills, MasterClasses, Inventory, Loyalty and even English Speaking.through MasterClasses, aspects of the business over the both the internet and face to face .

 

Mentoring and Training the front end Sales is an untapped opportunity, for  brands today, who are dependant on traditional methods of training , if at all. The focus is primarily on Retail /Consumer Brands to start with , though Pharmaceutical, Industrial brands are also targets

I have an unrefusable offer to you .Will you take it up ?

Marketing Yourself  Project :- Any student who is interested in a particular brand, studies the brand both on line and off line on various aspects of the Marketing Mix. Say Tommy Hilfiger T shirts etc

Field Study :- He/ She then develops a number of quizzes on the brand like the history, range, price points, collections launches, typical consumer questions, typical answers, right answers ( ex. The size I want is not there, can you get it ?, Will I get more discount than what is mentioned on the tag ? ), Why does the billing take so long? etc. 

 

Your responsibility is to get Consumer feedback, get the sales executives to login, run the cases, get them to answers, tabulate the results, etc. All that you have been learning in your classes should be experimented here.

 

These caselets and results, can be uploaded on the website Http://WWW.RetailGurukul.com ( due to go live by 1st July 2012) .

Every one loves to spend time in Malls, but this time they can benefit professionally as well for your future.

 

Networking opportunity with Brands :- He then links with the company executives through online ( linked in/ referrals ) and off line direct contact programs - emails , telecalling etc  and ask for a 5 minute face to face offer to "improve the profit of the Brand Tommy Hilfiger" . Prepare your presentation on learnings from this great experience.

 

Business Proposal to the brand :-  I can assure you, from my experience, if you do your job right, it will be an unrefusable offer from your side to the Brand /Sales/ Merchandising manager of any Brand in India or abroad  With so much knowledge on the brand, a quiz to check out , any brand executive will want to offer to hear out such a proposal. Nothing to lose but every thing to gain.

 

This is the time, to make the sales pitch , show off your learnings, what the Brand will gain, and then pitch for the expansion of the online training program on the Brand across the whole country across multi brand, exclusive brand and other outlets .

Our site has other learning tools on Retail Store operations ( topics similar to what is on the blog http://www.retailgurukul.blogspot.com) etc including Selling skills, English Speaking, Inventory Management tools, Store Management,  etc .

The Student proposes to the brand Manager, how the brand will benefit with his expertise to 

I am confident, that the Brands will find this a very attractive proposition, as the Brands  are constantly struggling to get their message across the Sales Staff and Retail Store Managers, on whom the entire Sales Performance is so dependant.

Offer from Retail Gurukul :-

We offer to provide the platform of Retail Gurukul.com, which is really the outcome of my 30 years of Retailing experience. They can pitch their existing companies where they are interning, or do it with other companies as well .

That is the proposal I have for you, if you are the type who will take up challenges head on...

If you have any queries, you can reach me at retail...@gmail.com or can call me any time at 0 90 360 365 24.

 

But better than that, is to meet up in your college this saturday 17th in the morning.

 

If you do a test at a nearby mall and come , you will have a lot of learnings as well.

 

Eager to see each and every one of your class mates. Why not call them, and visit the Mall together before we meet up ?

 

This is my unrefusable offer. ? Will you take me on this..

Warm Regards,

Shivaram

0 90 360 365 24

www.RetailGurukul.com

www.RetailGurukul.blogspot.com

 

--

Prof. Ambika Venkatesh

MARC  School of Business    

29/3, 32/2, Kalenagrahar, Next to Purva Panorama, 

Bannerghatta Main Road, Bangalore-76.

Phone: Landline -  080 26430199 /26430855, Cell – 09945215585

Email: amb...@marcbschool.com , URL: www.marcbschool.com