olwophr wicktoria doritt
Tina Popielarczyk
One word of caution before jumping to conclusions about all of the attributes of version A being positive. Let's keep in mind that although leap experiments such as these are very valuable (they often have a bigger effect potential for better or for worse), they do suffer from diluting causation by merging multiple variables together. In the end we can't really tell which of these individual changes were truly flat, positive or negative because they were all grouped together. To know more about the concrete effects of individual changes they need to be tested in isolation - and that's why track individual patterns. Having said this, here is why I think version A might have been implemented by Netflix, with B being rejected.
Do you think there is anything else between these two variations that might have played a key role in A leading the way? Share your thoughts. Oh and of course, if you are interested in learning about what patterns tend to win or lose, please see the wealth of evidence-based work we are actively publishing for your use.
Great stuff.
Possible to see the impact of these tests?
Eg, how many more users did they get?
Revenue or anything like that as a result of these tests?
Let's be honest, we run test because we believe we can get a higher conversion of something,right?
I'd love to know.
This is how the landing page looks in Chrome for me: In the image below is captured extra container which is shown on Safari. Adblock in Chrome was disabled, so it's not because of that why it's not in the first image.
I had a thought that it's a variation for a specific region. In this case it's Latvia. Maybe that's why it's more detailed hypothesis being that people in this region are not that exposed to what Netflix is. But it might be miles off considering that internet has no boundaries and other restrictions physical world has.
Netflix homepage should take the example of Tubi's home page, as far as comsumer visuals and navigation goes. Plus, who wants to see a trailer while trying to do a visual search across the thumbnails? At present Netflix gets 4 stars out of 10.
Agree there's a whole lot going on. I notice "Bird Box" is more prominent in A. Given its prevalence on social media lately that could be a meaningful element in terms of displaying product offerings. And, a bit cliche, but the button on A is simply bigger and more prominent. Overall the visual design of A invokes "movies" while visual design of B is just vague and generic until you get close to the bottom.
Nice article Jakub. I agree with Becky. Design is about recognition; design A breathes movies, while B can be confusing at the first glance. The illustrations look good but don't really reference "movies", but rather "features".
Did not yet dive into the design process at Netflix. The Design Genome Project at InVision studied several design processes at companies like Netflix, Slack, Pinterest, Shopify. More about Netflix design process: -genome/report/netflix
I'd also consider the layout itself. A has more of a welcome/intro. It says "Here's what we want you to do". B says "There are a bunch of things". It's less focused on the action. It's like a book without a cover.
How do I sign into netflix on a computer with my Xfinity account? I want to browse and view programs and mark things to view later, but I can't sign directly into Netflix. I found an older post, but the link it references no longer works and just goes back to the Forums Home Page.
That sort of worked, thanks. I didn't exactly find settings with my User Name & Password but I did find what email address was registered under Help. So I was then able to do a password reset with Netflix. using that email address.
if you subscribe through your Xfinity subscription, go to the x1 Netflix app, and go into settings and account. you will find a menu item where you can get a username/password to access on other devices from that menu.
We can get Netflix on our Bush 24" TV and on our Samsung Qled tv in living room but today we can no longer get Netflix on our bedroom tv. A message repeatedly comes up "this device is not compatible with Netflix. Go to "www.netflix.com/compatibledevices" but this is of no help. Our Netflix subscription is changing on the 2nd June but why is there suddenly a problem now? Anyone got any ideas of how we can restore compatibility? I've tried software update, checked there is good internet connection (20Mbs), unplugged the set for 10mins. Online holds out possibility of downloading "Firmware" on to USB flash drive then plugging in to tv USB socket to update but I can't find this "firmware" anywhere on Samsung site. Please can you help!
If you your TV states the app is no longer supported Netfliix has stopped updating the app for your TV. Only way to get it too work again would be to get a Chromecast, Amazon, Roku streaming device and plug it into your HDMI port on your tv it states on Netflix's website that you posted
It's hard to decide what you want to watch on Netflix at the best of times. We've all been there, sitting on our couch, endlessly scrolling through the rows on Netflix seeking something entertaining. Sometimes, we can spend more time looking than watching.
This problem is compounded by the fact that Netflix insists on showing you content that you've already seen. Wouldn't it be great if you could mark something as "watched"? Why doesn't Netflix offer this functionality? Let's explore.
There was a time when streaming movies and TV shows meant one thing: Netflix. The company was at the forefront of subscription-based media streaming to replace cable. Now, Netflix has plenty of established competitors, like HBO Max, Disney+, Paramount+, and Amazon Prime Video to name a few.
It means that just because you haven't watched something on Netflix, it doesn't mean you haven't seen it on one of the countless other streaming services. Or, more traditionally, at the movie theater, on TV, or on DVD or Blu-ray. Simply put, Netflix isn't the only place where you'll watch things.
As such, it's frustrating when you try to find something new to watch on Netflix, and you have to scroll past movies and shows you've already seen elsewhere. It'd be much better if you could mark something as "seen", and for it to not be recommended to you.
To make matters worse, Netflix has a dedicated "Watch It Again" row, perfect for those people who enjoy watching things more than once. As such, it doesn't make sense that this content also appears elsewhere on the Netflix homepage.
According to Netflix, using the thumbs up or down button on content lets the algorithm know that you've already seen it, but this isn't a consistent way to hide something. The platform also once trialed an "already seen" button, but this feature didn't get rolled out widely. Why?
One theory is that it's because Netflix doesn't want to clutter the interface. It wants you to spend less time playing with extraneous features and more time watching something; perhaps why Netflix introduced the Play Something shuffle button.
The ability to hide something from the homepage would further expose Netflix's dwindling catalog. Netflix doesn't want you to load a barren homepage because it makes the platform look dead. It's the same reason you can't easily view the entire catalog.
Until Netflix offers the ability to mark something as watched, you might want to turn to third-party tools when trying to decide what to watch. For example, try browsing a "best of" movies list and have fun checking them all off.
Exception: Some Netflix Original educational documentaries are available for one-time educational screenings. To find out which titles are available for educational screenings, visit Netflix Media Center and search for the documentary by title.
Explanation: The Netflix Terms of Use specifies that the account is "for your personal and non-commercial use only." Netflix is not alone here. Amazon Prime, Hulu, and other personal streaming vendors do not grant rights for institutional or educational use.
This is important because licenses overrule copyright exemptions. Showing your personal DVD during class is covered by a specific copyright exemption (Section 110), and showing clips can be covered by fair use (Section 107). However, there is no copyright exemption for showing videos in the classroom from personal subscription video services when the license prohibits such viewing.
To find out which titles are available for educational screenings, visit media.netflix.com and search for the title or browse our recent and upcoming releases. Below, there is an incomplete list of documentaries that are covered by this educational screenings permission. Titles that are available for educational screening will display the following grant of permission on their details page:
Consequently, we will permit one-time educational screenings - "one-time screening" means that you can't hold screenings several times in one day or one week, but if, for example, you're an educator who wants to show the titles once a semester over multiple semesters, that's okay.
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