Maps for print advertising?

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Mark Davis

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May 2, 2017, 5:24:25 PM5/2/17
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Hi everyone.  I have a customer who needs a custom map or maps, done from time to time for print ads or direct mail pieces. 

I am a Mapinfo user, and could easily make the maps for her, but the issue is my understanding of the Mapinfo copyright is that I cannot do that for print advertising.

My customer is not at all happy with that answer, which under normal circumstances I could live with, but this particular customer also happens to be my wife!

So if any of you have found a solution for this issue, please let me know! 

Thanks,

Mark Davis



Warren Vick

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May 2, 2017, 5:43:50 PM5/2/17
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Hello Mark,

 

You can use MapInfo Pro to create maps for print advertising. It’s the map data you use that may be subject to copyright clearance.

 

Regards,

Warren Vick

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college.atlas

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May 3, 2017, 1:46:20 AM5/3/17
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+1 Warren's answer and it is a bit of a minefield. There are some "open source" data sets but even these have certain restrictions.

the types of restrictions you're going to run into are 
So it all depends on the source of the data and what licensing they intend to place on it. Not the tool used to produce it.

Warren Vick

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May 3, 2017, 2:37:56 AM5/3/17
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As always, the devil is in the detail.

 

> Credit us in the output eg put the data suppliers name somewhere prominently in the print and you can do what you like. see Google Maps

That’s rarely the case with commercial data. The link you provided to Google explicitly says no commercial use. A credit does not cover copyright clearance for this type of use.

 

If you have no budget, open data is the best way forward and, in general, it is a case where you just need to credit appropriately. You can easily consume OpenStreetMap as a tile service into MapInfo Pro.

 

Regards,

Warren Vick

 

From: mapi...@googlegroups.com [mailto:mapi...@googlegroups.com] On Behalf Of college.atlas


Sent: 03 May 2017 06:46
To: MapInfo-L <mapi...@googlegroups.com>

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Nicholas G Lawrence

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May 3, 2017, 8:24:08 PM5/3/17
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“They should acknowledge OpenStreetMap either below the image or at the start/end of the document or elsewhere where the viewer/reader would reasonably expect to find it.”

 

Seems clear to me.

 

Cheers,

Nick Lawrence


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college.atlas

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May 4, 2017, 2:00:30 AM5/4/17
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Warren,
Thanks for pointing this out. Seems I wasn't clear. 

In the Google link there is a table that shows when a credit is OK and when a credit won't cut it. I wasn't suggesting these as a direct answer to Mark but more an example of the variation in the way different data custodians choose to allow the use of their data.

My read was that if the article you wish to use Google data is digital for advertising its OK with a credit but commercial print is outright prohibited. 

Again just pointing out variations in policy that might trip you up if you don't read all the Terms of use and there's no guarantee of uniformity across the market.

Warren Vick

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May 4, 2017, 2:31:38 AM5/4/17
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  • My read was that if the article you wish to use Google data is digital for advertising its OK with a credit but commercial print is outright prohibited. 

 

Advertising *is* commercial use.

Mark Davis

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May 24, 2017, 3:04:30 PM5/24/17
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Thanks... I'm not sure if the company doing the direct marketing here is willing to credit the source of the map on their own branded product, so I guess they would need to use a map that requires a payment of some kind.  

Other than Mapinfo, are there any other reasonably affordable sources I could consider for maps, that I can still use the Mapinfo software to work with?

Mark

college.atlas

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May 25, 2017, 2:13:57 AM5/25/17
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Depends a bit on where you are Mark. If you're in the US you might be OK. There was a very liberal policy that persists today, that most mapping data that was Tax payer funded belonged to the people for whatever use they chose. 15 years ago the only cost was the "cost of extraction" which was someone putting the data on a CD and posting it to you.

Here's an example from LA County GIS Portal.

License. Subject to these Terms of Use, you are granted a license to copy, publish, distribute and/or transmit the Data, to adapt the Data and to exploit the Data for commercial and/or personal use (collectively, “License”). No ownership interest in the Data is bestowed on you pursuant to these Terms of Use or the License. The License will be automatically voided and terminated without notice to you if you violate these Terms of Use. The License does not grant you any right to use the Data in any way that suggests County’s endorsement of your use.

I know a few other Californian Counties have similar licensing. Probably standard practice in the US.

OS UK needs a credit but go for it commercially.


How do I license OS OpenData?
Australia has varying licenses Creative Commons International 4.0 https://creativecommons.org/licenses/by/4.0/

The license falls under Creative Commons International 4.0 https://creativecommons.org/licenses/by/4.0/
You are free to:

Share — copy and redistribute the material in any medium or format
Adapt — remix, transform, and build upon the material
for any purpose, even commercially.
This license is acceptable for Free Cultural Works.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:

Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

I'm not sure what data sets you want to acquire but if it's typical "driving directions" style maps confined to a given state or county you may be able to cobble together a set of maps from these state based sources to meet the need.

Most countries have state mapping authorities. There is usually a human you can speak to. If you can negotiate something that your print reach is so limited and volume is so low that you can get a "special dispensation" to not credit the source based on the principle it's not worth the while of anyone sorting out some kind of payment plan or chasing you for copyright infringement for that matter. You're just a likely to get a major push back but you can always ask.

I did do this with a state mapping authority. It was just a letter on the authority's letter head so that if I did get sent a lawyer's letter I could send a copy of the dispensation and the matter could be settled. It never happened so I'm not sure how good the paper was, however it was nice to know it was there just in case.
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