Grade : 14.0 out of 20
Comments :
| Business Plan Part 1 Assessment and Feedback | Max | Man_Tech_23 | Suggested Improvements |
| Technological Enterprise | 1 | 1 | |
| Mission Statement (Value Prop) | 1 | 0.5 | Your Mission Statement is unclear and is too long. It just requires less than a paragraph OR 1- 2 sentences. Yours is 1.5 pages, and the expected promise has to stick to the customers' minds. You could have just focussed on your value proposition and condensed the contents. |
| Five Forces and how to beat them | 3 | 1.5 | Good that you've indicated Red Ocean. Competitive Rivalry is a big one -- 150 companies in Australia. Also, there are only few buyers for the products. |
| SWOT for Team | 2 | 1.5 | While there was a discussion of team members in your strengths, the 3 components were all about products. As stated in the Assignment guidelines, the SWOT analysis is about your team. |
| Partnering (or Solo) | 1 | 1 | |
| Customer Segments | 1 | 1 | Customer segments were well articulated -- mining and oil industry with specific company names. A bit of improvement is to identify the topmost impt. Customer. Overall, well done. |
| Products and Value | 1 | 0.5 | Good to have a separate discussion around value proposition. Good to underscore that your eco-friendly plan aims to reduce any negative impact caused by businesses. However, the report's statement that " tech. presents a competitive advantage given low cost to customer" needs further substance as this does not differentiate your company. To help improve, the value proposition may have considered bundling of products & services, if any, for each customer segment Also, it would help to identify specific customer needs that Bioclean is attempting to satisfy. |
| T&W Discipline | 1 | 0.5 | Your report answered bits and pieces of this expectation as seen in your report's Item#4 on Marketing & Business Strategy. However, it is unclear how your company intends to be the market leader and differentiate your product. Suggesting to CLEARLY articulate ONE of the three disciplines - Product Leadership, Operational Excellence and Customer Intimacy. |
| Channels | 1 | 0.5 | Good that your report identified 2 distribution channels. Of these channels, it is better to have further discussion such as which ones would work best, most cost-efficient, and planned integration with customers. |
| Pricing | 1 | 0.5 | Good to have indicated the current market's average soil remediation price, however we need to have information about market demand. Also, most discussion in Item 4.6 is around costs. |
| CRM | 1 | 0.5 | Good to have discussed customer relationship in Item 4.5, however further exploration is needed. For example, your report needs to articulate how you intend to attract, sustain and increase customers. Furthermore, discussions around integration of your CRM to your business model would be great. |
| Financial (See Results Below) | 3 | 2.5 | Good calculations for NPV and IRR, however problem with funding requirements, breakeven and payback - see summary of Financial Results. |
| Risk Analysis | 3 | 2.5 | Very good. Your report started by informing the reader about your focus. Furthermore, risk areas were made evident and apparently are relevant. An improvement would be to clearly identify your goals (e.g., protecting the environment, people, IP, brand). |
| Sum | 20 | 14 | |
| Overall Comment - Would someone invest in this? | |||
| Summary of Financial Results | |||
| Breakeven | 1.7 | ||
| Payback | 5.0 | ||
| Funding | -$3,700,000 | ||
| NPV | 3,299,563 | ||
| IRR | 31.70% | ||
So 10 or 11??