[MA blog]: 10 ways to promote your business on Twitter

[Santosh Puthran]

[MA blog]: Updates on www.managementaccountant.in ... Share this fortune with your friends

10 more ways to use Twitter to promote your business - 28 Jan 2009 Posted: 06 Feb 2009 12:10 PM PST From the page: "Our recent list of tips for how to use social network Twitter to market your business proved so popular we've written another one! Part two of our guide includes suggestions from BusinessZone.co.uk members. 1. Multiple feeds The chances are different people will be interested in different things tha you or your business provides or has expertise in so consider setting up multiple Twitter accounts. BusinessZone.co.uk does this. As well as our main feed, our Grant Watch service is at @smallbizgrants and our Dragons' Den-style competition The Pitch is at @the_pitch. Using this technique you can attract particular people with particular interests. Suggested by @wecandobiz." This posting includes an audio/video/photo media file: Download Now

Personal Branding 101: How to Discover and Create Your Brand Posted: 06 Feb 2009 11:55 AM PST From the page: "1. Discover your brand The single biggest mistake people make is that they either brand themselves just for the sake of doing it or that they fail to invest time in learning about whatâ€s in their best interests. The key to success, and this isnâ€t revolutionary, is to be compensated based on your passion. In order to find your passion, you need a lot of time to think, some luck and you need to do some research online to figure out whatâ€s out there. Brand discovery is about figuring out what you want to do for the rest of your life, setting goals, writing down a mission, vision and personal brand statement (what you do and who you serve), as well as creating a development plan. Have you ever been called intelligent or humorous by your peers or coworkers? That description is part of your brand, especially if you feel those attributed pertain to you. To know if youâ€ve discovered your brand, you need to make this equation equal: Your self-impression = How people perceive you " This posting includes an audio/video/photo media file: Download Now

Business Today - Beta - India&039;s leading business magazine. Posted: 06 Feb 2009 11:35 AM PST From the page: "Ernst & young (EY) is perhaps the best-known audit firm around the world. Yet, it canâ€t audit in India. Its rival is PricewaterhouseCoopers (PwC), which operates in India as PriceWaterhouse (PW). Similarly, though Deloitte Haskins & Sells (DH&S) turned into Deloitte Touche Tohmatsu the world over, it remains so here. The oddities follow from the hostility to the Big Four from the local Indian chartered accountant (CA) firms. The profession is regulated and managed by the Institute of Chartered Accountants of India (ICAI), an organisation that is owned and run by 1.53 lakh Indian accountants, most of whom see the Big Four as bread-snatchers, not unlike in the rest of the world. These accountants elect a Council of 32 from amongst themselves that governs the institute, which has been traditionally hostile to the Big Four. The Council has a disciplinary committee that tries and punishes wayward accountants. â€oeThe ICAI does little more than fighting elections on a Big-Four-are-bad agenda,†says a top shot at one of the Big Four. The ICAI has refused licences to the Big Four since India closed its doors to foreign accountants at the WTO (then GATT) in the 1980s. PW got its licence before this happened. So did DH&S. EY and KPMG, however, donâ€t have licences. Still, they beat the restriction and audit in India through undeclared tie-ups and affiliations with local Indian CAs. For the record they are management consultants. The non-Big Four resent the less-thanhonest entries. â€oeThey ask for business as EY, but sign the audits as S.R. Batliboi,†says outgoing ICAI President Ved Jain. " This posting includes an audio/video/photo media file: Download Now

Clive Parritt to be new ICAEW vice president - Accountancy Age Posted: 06 Feb 2009 11:24 AM PST From the page: "Company director Clive Parritt, has been elected as the next vice president of the ICAEW. The election was delayed due to the snowstorm. The former Baker Tilly partner will take office on 3 June, and automatically becomes president in two years†time. Advertisement Click here to find out more! Parritt is a director and chairman of several UK companies and investment trusts. He left Touche Ross, which later became part of Deloitte in 1982 and moved to Baker Tilly, where he worked as chairman until 2001." This posting includes an audio/video/photo media file: Download Now

IFRS Blog: IFRS: Costs and Benefits Posted: 06 Feb 2009 01:15 AM PST From the page: "The SEC in their road map for potential use of International Financial Reporting Standards estimates that the average cost for companies eligible for early adoption of IFRS is approximately $32 million. This means that for 110 companies anticipated being eligible for early adoption, the cost would be $3.5 billion. The road map also outlines benefits that will accrue to companies that adopt IFRS. Benefits include improved comparability to other companies in an industry, a possible increased following in the marketplace and more efficiently priced capital. Unfortunately, in cost/benefit analyses of IFRS adoption, benefits are less tangible than costs and more difficult to quantify. In a research study released earlier this year by the Institute of Chartered Accountants of Scotland covering IFRS implementation experiences in the UK, Italy and Ireland, respondents when asked if benefits outweigh costs were either unsure or answered no. The study points out that implementation costs were tangible and immediate but benefits were intangible and longer-term. " This posting includes an audio/video/photo media file: Download Now

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