Call for papers on Rural Marketing
ANSUMAN JENA
Dear Friends,
Let me share this Call for Papers for the special issue of the International
Journal of Rural Management (Sage Publication) on "Rural Marketing: Marketing to
Rural, Poor, or Disadvantaged Consumers". The last date for submission is 31
December 2011. All the submissions shall be put through double-blind peer
review, and the selected papers will be published in the first issue of 2012.
Please feel welcome in sharing this information/email with your friends and
academics. Do not hesitate in contacting me for any further information or
clarification.
---------------CFP------------------------
CALL FOR PAPERS
Special Issue on Rural Marketing: Marketing Rural, Poor, or Disadvantaged
Consumers
International Journal of Rural Management (http://irm.sagepub.com/)
Deadline for submission: December 31, 2011
“These unhappy times call for the building of plans that rest upon the
forgotten, the unorganized but the indispensable units of economic power...that
build from the bottom up and not from the top down, that put their faith once
more in the forgotten man at the bottom of the economic pyramid.” – Franklin D.
Roosevelt in his April 7, 1932 radio address.
Most of the emerging economies of the world are predominantly rural in
characteristics. This rural context poses several challenges, such as
low-income, absence of basic marketing infrastructure, subsistence living,
irregular income and demand patterns, dependence on agriculture, high social
stratification, lack of social mobility, and traditional value orientation, to
marketers. These challenges may require new marketing thinking to deal with the
issues and to realize vast potential of thus far ignored rural markets. This is
an emerging area and studies that try to understand the challenges and issues
involved in marketing to rural are far and few.
In this special issue, we invite contributions from scholars and practitioners
on the issues pertaining to rural marketing. The indicative list of topics is
mentioned below; however, they are by no means exhaustive or restrictive.
· The scope, domain, definition, or interpretations of rural marketing.
· Research or methodological innovations related to rural marketing.
· Theoretical contributions related the various aspects of rural marketing
· Consumer behaviour in rural markets.
· Adaptation of the 4Ps of marketing in rural markets.
· Rural distribution including public distribution system (PDS).
· Rural retailing.
· Communication strategies for rural markets.
· Segmentation, Targeting, and Positioning issues in rural markets.
· Branding decisions in rural markets.
· Impact of marketing activities on the lives of the rural poor.
· New product development and innovations for rural markets.
· New product development and Innovations from rural markets.
· Rural tourism.
· Case studies on marketing to or its impact on rural, poor, or disadvantaged consumers.
· Developmental aspects of rural marketing.
Submit your contributions via email to the special issue editor by 31 December
2011 (Email: pra...@irma.ac.in Alt Email: ij...@irma.ac.in). All papers will be
subject to double-blind peer review. The selected papers shall be published in
the first issue of 2012. Your manuscript and all editorial correspondence should
be addressed to: Pratik Modi, The Special Issue Editor, International Journal of
Rural Management, IRMA Campus, Anand – 388001, India. Email: pra...@irma.ac.in
Alt Email: ij...@irma.ac.in. Mention clearly in the subject field that the
submission be considered for the special issue. The author guidelines can be
requested from the special issue editor or can be accessed on the journal
website (http://irm.sagepub.com/).
Special Issue Editor
Pratik Modi
Assistant Professor of Marketing
Institute of Rural Management Anand
Anand – 388001
India.
E-mail: pra...@irma.ac.in
Fax: +91 2692 260188
Phone: +91 2692 221634
Ansuman Jena
E-mail: ansuma...@gmail.com
Mob. # 9040209907
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