Questions Mamma Chia

[Sabrina]

Hey everybody,
these are Fabians and my questions. I don't know how to upload so I
post them here.

1. Younger Demographics vs. 35 – 54??? --> How old are the regular
customers then???
2. Guerilla Marketing??? What do you understand under it --> Guerilla
Advertising???
3. ROI vs. ROMI??? --> difference!!!
4. Break-even in 12 month with 5000 cases á how many dollar???
5. Revenue per bottle/case??? --> general, production, administrative,
personnel costs
6. identify sub-demographic??? --> what do they mean???
7. which media is preferred??? Lists, tv, radio etc….
8. market research data???
9. do they attend conventions???
10. where do they want to sell their products? Regular grocery,
internet, whole food???
11. do they have a detailed target customer analysis???
12. target customer only female???
13. product variations to reach more customers? --> isotonic drink….


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