Questions/Creative tactics

[PrisciNunez]

Questions:
1. From your "Feel Good with Chia" Nutrients and Health benefits,
which attribute does your core demographic value most?
2. How do you plan to educate your consumer about Chia seed & their
benefits?
3. How did you conclude your core demographic? (surveys)
4. Do you have any future plans in making the bottles out of 100%
recyclable material or eco-friendly?
5. Do you plan on executing your campaign only in Southern California?
Where (specific stores)?
6. What events do you plan to be part of? and will you have free
samples?

Creative Tactics:
1. Website Improvement/Internet Marketing
2. Print Ads
3. Direct Mail
4. Promotions
5. Events


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