Question & Responses

[Priscilla Nuñez]

1. What date will the product be available to purchase? We plan to
launch late summer.
2. What is the retail price of Mamma Chia? Will you consider coupon

promotions? $3.89 and yes we will consider various promotions
3. Do you plan on executing your campaign only in Southern California?
The initial launch will be in So Cal
If so, what are the specific grocery stores/farmer markets, etc?
Natural Grocery Stores such as Jimbos, Frazier Farms, Seaside Market,
etc.
4. What advertising or marketing campaigns have been made to launch

Mamma Chia in Southern California? none

5. Was there any surveying and/or research done through Southern
California, in order to help conclude Mamma Chia's core demographic?
yes

6. Are you planning to expand your product line and reach males as
well? Yes and our core demographic is also the buyers for their
households that includes males. we also believe males will buy the
current line just not as much as our female market

7. From your "Feel Good with Chia" Nutrients and Health benefits,
which attribute does your core demographic value most? This may be
good for you to research

8. How do you plan to educate your consumer about the Chia seed &
their nutritional benefits? This is one of the challenges and specific
campaign goals that we would like you to address.


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