Questions/Creative Ideas

[Liz Simpson]

Mamma Chia

• Questions for the client:

1. Where you planning on launching the product:
a. List Cities
b. List of store geographic locations
c. In-store location of the product (shelf, near check-out)
2. What advertising or marketing do you already have planned pre/post
the launch of the product?
3. Are coupons or discounts available?
4. Is the budget of $75,000, set aside for Direct Marketing tactics or
for ALL marketing of the new product?
5. Are you willing to extend your target market to maybe 20-54? This
is something I am interested in, and
something my friends would be as well at the age of 23.
6. Is it possible to receive samples of Mamma Chia for our project?

• Creative Tactics:

Creative executions can include, but are not limited to:
Print ads
Direct Mail
DRTV spots
Radio
Internet marketing

1. Create a eNewsletter
2. Facebook page(become a fan)
3. Write a radio skit (avg. $193 for a 30 sec spot 94.1 adult
contempory)
a. Play on the texture of the new product
b. Health benefits of the seed
4. Create a coupon
a. Distribute it to Pilates locations, Yoga locations, Women’s gym
locations
5. Come up with a creative advertisement maybe for the later use as an
INSERT
6. Come up with a USP, voice of the company

Budget= $75,000


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