Questions for Ms. Mamma Chia

[Priscilla Nuñez]

Please look over the questions, I have combined them and if there is
something that needs to be added, let me know.
Thanks :)

1. What date will the product be available to purchase?
2. What is the retail price of Mamma Chia? Will you consider coupon
promotions?
3. Do you plan on executing your campaign only in Southern California?
If so, what are the specific grocery stores/farmer markets, etc?
4. What advertising or marketing campaigns have been made to launch
Mamma Chia in Southern California?
5. Was there any surveying and/or research done through Southern
California, in order to help conclude Mamma Chia's core demographic?
6. Are you planning to expand your product line and reach males as
well?
7. From your "Feel Good with Chia" Nutrients and Health benefits,
which attribute does your core demographic value most?
8. How do you plan to educate your consumer about the Chia seed &
their nutritional benefits?


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[Priscilla Nuñez]

I have also posted a document in our MammaChia google page with
everyone's portions for the project.

[Hatko, Fabian]

Hey that's very good I think.

You should also ask for any information they could provide us with (analysises, market research, etc.) and especially how much profit they will make per bottle. And you should ask them which media they would prefer, you know, in the end they didn't want any radio commercials or what ever at all. I think Mamma Chia will also have influence on our grade so we should do exactly what they like or at least ask them whether they are open for everything or not. Ah, and please ask them what they think are their strength and weaknesses as it is hard to figure them out when you are not familiar with their company.

Thanks so far.

Kind regards,



Fabian Hatko

Business Administration Major
ALI Student / Semester at SDSU
fabian...@eufh.de
(+1) (619) 721 6979
________________________________________
Von: mamm...@googlegroups.com [mamm...@googlegroups.com] im Auftrag von Priscilla Nuñez [pcel...@gmail.com]
Gesendet: Mittwoch, 21. April 2010 20:02
An: MammaChia
Betreff: Questions for Ms. Mamma Chia

[Sabrina Günther]

Hey guys,

I think they are very good and I agree to Fabian. It is very important to
get internal information from them to have a good base.

No 2: She said about 3,70 or 3,95 $ I think, but we also need to know their
b2b price so that we can figure out their return

No 3: She said only San Diego and then Southern California I think and of
course you can ask her for preferences regarding the stores but I think this
is our challenge to figure that out. Am I right?

No 4: They did not launch yet I think!

No 7: This is the most important question for me. Did they already do a
segmentation of their customers with all their needs and lifestyle and so
on? If they have not done that yet, this will be a big part we have to do in
our Marketing Plan

No 8: This is also our duty.

I think it is very important to ask her for preferences and of her
imagination, what she already thought about, because I believe she has a
special direction she would like the campaign to be and as Fabian said I
think if she likes our presentation this will also influence our grade!

I am sorry to comment on all that, but I think it is very important for us,
to really understand the company and the market before doing the ads and so
on.

Regards Sabrina



-----Ursprüngliche Nachricht-----
Von: mamm...@googlegroups.com [mailto:mamm...@googlegroups.com] Im
Auftrag von Priscilla Nuñez
Gesendet: Mittwoch, 21. April 2010 20:03

An: MammaChia
Betreff: Questions for Ms. Mamma Chia

[Sabrina Günther]

Hey Priscilla

Sorry to take your time. Fabian and I wanted to start with the SWOT analysis
this weekend, because we have two exams next week and a lot of other
projects. So we have to get it done as soon as possible. Could you please
send us the email you send to the mamma chia women. Did she already answer?
If she will not write until Friday afternoon, could you please send her
another mail. We really need to start and I am very sorry to put so much
pressure on you.

Please let us know as far as you know anything.

Best Regards

Sabrina

-----Ursprüngliche Nachricht-----
Von: mamm...@googlegroups.com [mailto:mamm...@googlegroups.com] Im
Auftrag von Priscilla Nuñez

Gesendet: Mittwoch, 21. April 2010 20:07
An: MammaChia
Betreff: Re: Questions for Ms. Mamma Chia

[pcel...@gmail.com]

Hi Sabrina,

I've sent the e-mail out to Mamma Chia & am waiting on a response. Start whatever you can and I will send any information I receive.

-Priscilla
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