RE: Factory45, An Accelerator

[peterj...@gmail.com]

This is quite the template for success and it's all in bite size chunks.

Thanks Kevin!

Sent via the Samsung Galaxy Note® 3, an AT&T 4G LTE smartphone

-------- Original message --------

From: Kevin Hayes

Date:09/22/2014 3:27 PM (GMT-05:00)

To: makerspac...@googlegroups.com

Subject: Factory45, An Accelerator

http://www.factory45.co/

An online acceleration program:

HERE’S HOW IT WORKS
Our 6 months together are divided into three 2-month modules. The program is entirely online, so you can go at your own pace, knowing that you’ll have weekly group calls, and bi-monthly one-on-one consulting.
There will be new videos, worksheets, scripts, templates and recorded expert interviews available as each new module is released on the dates specified below.

SOURCING + MANUFACTURING
These two months are structured to set you up with the resources you need to go into production. We’ll work together to set up your supply chain or scale your current supply chain.
What you get:
A personalized assessment of where you are now, where you want to be, and how to get there.
Connections to an entire database of U.S. suppliers who source sustainable fabrics.
Strategies to contact these suppliers, including exact scripts outlining what to say (and what not to say), so that you can build relationships and start sourcing the materials you need.
Connections to dozens of production partners and sew shops in the USA who will happily work with your low minimums.
A cost and budget analysis so you’ll know how much capital you’ll need to go into production.
Note: In 99% of cases, you will not go into production until the end of the program. This module is designed to lay out the groundwork, so you’ll be ready.

BRANDING + MARKETING
These two months are dedicated to identifying your ideal customer and how you can effectively communicate what you sell. We’ll answer the questions: “Who wants what I’m offering?” and “How do I get in front of them?” And then we’ll devise strategies to make it happen.
What you get:
A clear and specific avatar of your ideal target market.
A complete brand strategy that speaks directly to your target market and represents the visual essence of your company.
A website that epitomizes your brand and generates customer leads.
New social media tactics and blogging strategies to connect with your target market and turn them into “early adopters.”

GOING TO MARKET
We don’t do business plans here. We conceptualize products and test the market. One of the best ways to do that is through crowdfunding and pre-sales. You’ll be able to see first-hand how your target market responds to your product and if it makes financial sense to begin manufacturing.
What you get:
An in-depth understanding of applicable business principles that will keep you “lean” and out of debt.
A complete plan-of-attack for launching a successful crowdfunding campaign or pursuing an alternative pre-sales method (yep, there are more).
Direction in creating your video, profile page, rewards system, campaign timeline, and goal amount.
A media strategy for reaching out to press outlets so you can launch your campaign with buzz.
A personalized assessment that wraps up our six months together, gets you ready to hit the launch button, and leaves you prepared to start production.

--
You received this message because you are subscribed to the Google Groups "MakerSpace Buffalo" group.
To unsubscribe from this group and stop receiving emails from it, send an email to makerspace-buff...@googlegroups.com.
Visit this group at http://groups.google.com/group/makerspace-buffalo.
To view this discussion on the web visit https://groups.google.com/d/msgid/makerspace-buffalo/6849480b-1ff7-4491-8900-06806f0d53a2%40googlegroups.com.
For more options, visit https://groups.google.com/d/optout.