I use Solidworks to do my 3D modeling. I think if you are missing the stl file when importing unless you indicate move to plateform is because you have made your model in solidworks not at the origin point. Instead of doing everything in one part and hiding and save as, do it as separate part and do an assembly. From the assembly you can put all the parts together and save as stl format. In the setting option, let it create separate stl files for each part. Once in makerware, add in the base and then the logo. When ask to move to plateform, select keep position. Once you add the parts and keep position, the parts will be added and in the correct space on the model. Once you have all the parts added in, ctrl A and select all the parts. Do a rotation if necessary and then select the move and on platform and center.
This should be able to solve the importing problem. However, best to start doing your models at the origin point in solidworks. This also applies to the assembly as well. However, looking at your design, my recommendation is to print the 2 parts separately and stick on the logo. The logo when you print as a stand alone piece, for the side which is facing you in the final assembly, flip that side to be on the build plate so that when finished printing, that side which contact the build plate will have a glossy finish. This way when you stick onto the namecard holder it can have a glossy flat finish.
regards
cary