OK, so there are parts of the extruder system that are hot (namely the heater cartridge, the heater block of aluminum, the nozzle, the thermocouple temp sensor) and then there is the cold end (the mounting bar, the motor, the heatsink, the feeder parts, the fan) and there is ONE part that connects the HOT and COLD systems together called the thermal barrier tube. It's called the thermal barrier because it's a threaded tube of stainless steel and machined to a specific shape and cross section (necked down diameter) just above where it screws into the heater block. Stainless is chosen material because it has a low rate of conduction of heat. This is the same reason why you can have stainless cookware, with a stainless handle on a pot, and the pot can be extremely hot and yet, you can hold the handle without a glove. Again, 2 factors at work here, the shape of that machined tube is made extra thin walls to limit cross section of the tube and further increase the thermal resistance thus making a barrier to prevent larger amounts of heat from the smoking hot heater block and nozzle where the filament melts, from conducting up the mechanical connection of the heater block to the rest of the extruder system.
Why is this so important and why are you having jams and why is it called heat creep?
Again, basic thermal rules apply here. The tube slows down conduction but unlike the name implies, it cannot prevent ALL heat transfer. Given a long enough time and no cooling, the 2 sides of the thermal barrier would eventually reach the same temp as the heater block. That's basic physics. What keeps the cold side cold is that a heatsink, cooling bar, and the large contact of the threaded cold end section of the tube mate together thermally making good contact so any heat rising up the tube is conducted to the cooling bar, slightly raising it's temp, that in turn tries to heat the heatsink, but because air is blowing past the fins and is cooler, it transfers this heat to the air. So what happens is, from a start of a print, the entire system is cold at room temp. When the heater kicks in, the block and nozzle get hot, as does the hot side of the thermal barrier into the heater block. Over time during the start of the print, heat slowly conducts up the tube raising the temp of the tube, and that conducts to the cooling bar, and that tries to raise slightly the temp of the heatsink. In an ideal situation the cooling of the heatsink and thermal connection to the cooling bar the entire system stabilizes at a temp that is higher than room temp, but well below the softening temp of PLA. Remember- other factor here, PLA has 2 different critical temps (well actually most thermoplastics have them too) but the point is, PLA softens but does not "melt" at relatively low temps. It becomes like a cooked wet noodle. You are trying to feed that into the system and create pressure inside the nozzle. So again, what happens, is over time the heat creeps up the thermal barrier tube, raises the temp of the incoming filament path, and the filament softens and becomes sticky mess that cannot be pushed easily into the rest of the hotend where it is hot enough to melt and be liquid. That's the trick and specialty of PLA. It must be cold right up until it hits the actual melt zone directly inside the heater block and nozzle. If it is heated BEFORE this, it causes jams. Between motor heat, botched assembly of the heatsink to cooling bar thermal conduction contact, incorrect fan or airflow, seal chamber ambient temps, or poor conduction of the thermal barrier tube threads to the cooling bar threads, you will get PLA jams a few minutes after a print starts because again, cold parts that need to stay relatively cold are heating up over time after a print starts.