(PDF Download) Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - David C. Robertson
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Detail Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Author : David C. Robertson
Pages : 320 pages
Publisher : Crown Business
Language : eng
ISBN-10 : 0307951618
ISBN-13 : 9780307951618
Synopsis Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team ? faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) ? to reinvent the innovation rule book and transform LEGO into one of the world's