Hard-bounced email not desuscribed.

[Williams Castillo]

Hello,

I noticed that an email that got a hard bounce, was not desuscribed from the list.

I know MailChimp implemented a new rule regarding Soft Bounces and cleaning but I'm not sure if it also works for hard bounces.

Is it true?

I'm talking about:
mbravo@[...].com.ve

CID: e91875b6fc
U: 0144ad36ca09895d7bbe2f4bf

Can you please explain what had happened here?

All best,
Will

[Williams Castillo]

Hello Jesse,

Did my last couple emails got lost... or you have not answered them yet... or your answer get lost?

Or should I assume that your answer about the issue on the UnOpened stats is also valid to the other emails?

You usually never answer with more than 24 hours of delay so I think I'm missing something,

All best,
Will

[jesse]

I've seen them, but we've been busy and sorting through the data/code
to find one off errors takes a long. Generally though, yes I'd imagine
whatever answer I finally come up with is going to be similar to the
first one you asked about.


jesse

[jesse]

Our delivery guys told me the reason for this is that at the time we
saw the Hard Bounce we also saw that the address had had click/opens
activity. Apparently when that's the case and we see a hard bounce we
simply remove the activity scores we have and record the hard bounce,
but do not remove them from the list in anticipation that they
actually just have a crappy mail host. On the next send if they hard
bounce they are correctly removed.

Looking at that address, they've hard bounced 3 times in the past 6
months yet have not been removed which means it is a poorly performing
mail service since they are receiving and acting upon subsequent
campaigns.


jesse

[Williams Castillo]

Great answer. Thank you.

It's good to know this.

All best,
Will

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