What is grouped product in Magento 2?

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In the competitive world of e-commerce, effectively showcasing your products and guiding customers toward purchases is key to success. Magento 2, a powerful e-commerce platform, offers various product types to cater to different selling strategies. One such product type that stands out for its simplicity and effectiveness is the grouped product.

Grouped products provide a way to present a collection of related or complementary simple products as a single unit on your storefront. This allows customers to easily view and purchase multiple items together, leading to increased sales and a more streamlined shopping experience.

What is a Grouped Product in Magento 2?

A grouped product in Magento 2 is essentially a curated bundle of simple products displayed as a group on your product page. Each simple product within the group retains its own SKU, price, and inventory, giving customers the flexibility to purchase individual items or the entire set. Think of it as offering a "pick and choose" option for related products, enhancing convenience and encouraging larger purchases.

When to Use Grouped Products: Strategic Applications

Grouped products are a versatile tool that can be strategically employed in various scenarios:

• Selling Product Sets: Bundle together products that naturally complement each other or are frequently purchased together. This encourages customers to buy more and can increase your average order value. Examples include furniture sets, beauty kits, or toolkits.

• Showcasing Product Variations: Grouped products are perfect for presenting products with different options, such as sizes, colors, or materials. This allows customers to easily compare and select the variations that best suit their needs, improving their shopping experience.

• Promoting Related Products & Cross-Selling: Strategically group related or complementary items to encourage cross-selling and upselling. For example, a laptop could be grouped with a compatible case, mouse, and software bundle. This not only increases sales but also helps customers discover products they might not have considered otherwise.

Benefits of Using Grouped Products: Drive Sales and Delight Customers

Implementing grouped products in your Magento 2 store offers a multitude of benefits:

• Increased Sales & Average Order Value: By offering attractive product bundles or showcasing various product options, grouped products can entice customers to purchase more items, boosting your sales and average order value.
• Improved Customer Experience: Grouped products simplify the shopping process by making it easier for customers to find and compare related products. This streamlined experience can lead to increased customer satisfaction and loyalty.
• Streamlined Product Management: Managing a group of related products as a single entity simplifies inventory tracking and product updates, saving you time and effort.

Grouped products are a valuable asset for any Magento 2 store owner looking to enhance the customer experience, boost sales, and streamline product management. By strategically grouping related or complementary products, you can create compelling offers that entice customers to purchase more, ultimately driving the growth and success of your online business.

Ready to leverage the power of grouped products with  Magento 2 Grouped Product with Custom Options by BssCommerce. Start creating curated bundles and showcasing product variations in your Magento 2 store today!