Response to Doyald Young on Design Matters
Debbie Millman preceded the interview with her personal experience of
saving cards or love letters, and how advances in technology have
altered the experience of collecting such physical mementoes. The new
generation communicates primarily through emails or text messages;
while saved emails or old phones may allow us to access a previous
correspondence, they don’t offer that same intimate proof of a shared
experience. As a culture we are also losing the skill of writing by
hand, which I feel robs us of valuable originality. I remember the
first essay I handed in for an English class at Pratt, three pages
which I had carefully handwritten the night before in the neat script
I had been praised for through high school. I was crushed when my
professor handed it back and told me to submit a typed version by the
end of the day or expect a lower grade. Since then I’ve developed a
bit of resentment towards the unavoidable technological race, and I
was glad Millman brought it up on Design Matters.
Doyald Young is an author, designer and master typographer, and at
eighty years old is as involved as ever in his work. His beautiful
curvilinear fonts have been used in multifarious designs for
everything from General Electric and ESPN to Paris Hilton, Fergie and
Prince. He believes that drawing skills are a good foundation for
designers (though he is hesitant to imply that one cannot be a good
designer without them) and says that his mantra is “drawing is
important.” He elaborates by describing how drawing helps us to see
things and their outlines instead of just focusing on the center of an
object. Drawing for Young is all about curves, as opposed to the
straight lines we can easily obtain with a ruler. He notes that much
current design work appears rectilinear, an apparent avoidance of more
complicated curves.
Young warmly credits Mortimer Leach as his “greatest teacher” and
describes him as a fanatic about detail who redrew Caslon to fit his
own aesthetics and taught Young how to make a draftsman’s point on a
pencil. On the often barely legible type that came into vogue in the
1980’s, Young is not critical, but points out his personal focus on
legibility, saying that design is sometimes more of an attempt to be
unique than an attempt to improve.
As for the advances in technology, Doyald Young would rather sketch
out a logo by hand (it takes him under a minute!) than try to do it in
Illustrator. He works small, because experience has taught him that
the logo will likely have to appear small at some point anyway. He
purchased his first computer in 1988, but has kept his focus rooted in
the pencil not the pixel. I have great respect and admiration for both
Doyald Young’s work and character, and look forward to learning more
about him.
Response to My Type Design Philosophy by Martin Majoor
Majoor’s article offered much insight into the history and development
of typefaces. I found it very relevant to our current project when
Majoor discussed combining serif and sans serif faces successfully. He
pointed out the disastrous visual headache that can occur when we
simply combine a sans serif and a serif font without knowledge or
sense of history, yet noted that this “headache” could be useful in
advertising. I found it interesting that sans serif faces were
developed later than serifs; I would have guessed it was the other way
around, with visually complex faces developing from more simplistic
ones.
As Majoor went on to cover various typefaces, I was extremely grateful
for the numerous corresponding examples, which made his textbook style
of writing more bearable. I enjoyed learning about Futura and Scala in
particular. Futura (one of my typeface choices in our assignment this
week) has always appealed to me, but I knew very little about its
history and roots in Constructivism and Bauhaus design. I was also
unfamiliar with the German characters it includes, having never had to
write in German (unfortunate, because I think they are some of the
most beautifully designed characters). I also hadn’t known that Renner
was the first to design lower case numbers for a sans serif face.
Scala was a rediscovery for me. I of course was familiar with it, but
never really appreciated it until I read about it from the designer’s
perspective. I was impressed with Majoor’s precision in creating a
thicker, visually cohesive Postscript font and with how he broke down
his idea to create two typefaces based on the same skeleton or form
principle.