View this page "[week 2]"

[Prof. Madad]

This weeks work.
Bring everything you make to class next week.

Click on http://groups.google.com/group/madad-type/web/week-2 - or
copy & paste it into your browser's address bar if that doesn't work.

[jess]

I think it is very important to experiment. I also agree with Emily
that type needs its basic principals (spacing, leading, line weight,
etc) in order for the experiment to be professional and a success.
Experimentation is about taking risks. Typography can be very bland
and basic. I believe experimenting can add thrill to a dull subject.
I felt like the video and article went hand in hand with each other.
By experimenting you are going against the norm and that is exactly
what Jop Van Bennekom has done. His use of type, photography and a
clean layout is innovative on each chance he gets. He does not stay in
the same boring pattern. Instead he did the unthinkable and
unmentionable. Jop pushes the envelope by targeting many unordinary
audiences. Also, by no being afraid.

[Jacqueline Marinacci]

Peter Bil'ak talks about typography being an ongoing experiment. I
completely 100% agree with this. The main idea of the experiment is to
grasp the audience and get there attention and draw out an emotion
from them. Each piece a designer does is an experiment, placement,
framing, negative space, playful space, dense/ sparse content. It's
all a puzzle to see how your content and how your graphics are going
to reflect or contrast each other in a way to make your piece that
much more interesting. Peter brings up a designer Thomas Huot-
Marchand. Thomas cuts up scales up distorts his letters to test his
viewers sensory image. This can be an interesting approach but if you
don't know the rules of typography you can't break them and be
successful.

On Sep 8, 3:44 pm, "Prof. Madad" <ama...@gmail.com> wrote:
> This weeks work.
> Bring everything you make to class next week.
>

> Click onhttp://groups.google.com/group/madad-type/web/week-2- or

[Rose DeMaria]

I also agree with Peter Bil'ak and his opinion that typography is an
ongoing ecperiment. I think though he does make a great observation
that I noticed, that in more detail typography is only an experiment
during the process but once it is complete it is a final thought. It
can be categorized and no longer be experimental. I also agree with
Emily and Jess in that there are certain fundamentals that do need to
remain when experimenting with type.
As for the video I agree with what was said in class, that it was very
hard to focus on. As Emily felt at the end I just asked my self, what
did I get out of that? Though I do appreciate the idea of watching a
video to mix it up from just reading all the time.

[Danielle Heard]

Experimentation in our sense is mostly explained by creating something
that has never been done before. I agree with one thing in the artcle
that was said an that was "An experiment has no preconceived idea of
the outcome" WHen you experiment you do not know what the end result
maybe be. You can start somewhere and end up up with something
totally different in the end. Experimentation is a process in its own,
and requires us as designers, to continuously draw things out and play
with different compositions.