Discussion on week-3

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Rose DeMaria

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Sep 18, 2009, 2:49:23 PM9/18/09
to Prof. Madad / Type Design III
Licko discusses this idea of design and the creation of new meaning.
When Licko says design investigates culturally created phenomena she
thinks of this phenomena as the constant changing of meaning and what
is acceptable and not acceptable in our culture. There is a perfect
balance that designers have to find to keep the interest of the
consumers. As Licko said if the design is too familiar it will be
boring, so there needs to me a certain amount of recognizable
information to spur the consumers interest. Then she gets into timely
and timeless designs because meaning is always changing so we question
if the design will last when the meaning changes. Time and timeless is
appropriate in different situations, though as Licko says timeless
usually is deemed more valuable. It ended with mentioning how
designers are just in the right place at the right time but I like
that she goes on to compliment the designers talent or ability to
recognize that opportunity because that is a crucial part of being a
great designer being able to recognize the moment different concepts
are appropriate.

Patamavadee Nguiakaramahawongse

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Sep 18, 2009, 5:24:55 PM9/18/09
to madad...@googlegroups.com
Hi Professor,

You mean make 10 versions of each children? Meaning 10 different 'looks'?

Noodee

On Wed, Sep 16, 2009 at 12:08 AM, Prof. Madad <ama...@gmail.com> wrote:



Click on http://groups.google.com/group/madad-type/web/week-3 - or
copy & paste it into your browser's address bar if that doesn't work.


Patamavadee Nguiakaramahawongse

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Sep 18, 2009, 5:28:37 PM9/18/09
to madad...@googlegroups.com
Or do you mean characters meaning pick any 10 alphabets out of the 26? and also, how are we suppose to do this? draw them out?

Prof. Madad

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Sep 18, 2009, 5:35:44 PM9/18/09
to Prof. Madad / Type Design III
Hi Patamavadee
Let's say you pick typeface A and typeface B, these are the parents.
You should make two sets of children, AB1 and AB2, each should have 10
characters drawn — by hand or on the computer. So, a total of 20
characters/letters. Does that make more sense?

ali

Patamavadee Nguiakaramahawongse

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Sep 18, 2009, 7:58:47 PM9/18/09
to madad...@googlegroups.com
characters meaning alphabets right??

Danielle Heard

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Sep 19, 2009, 2:21:01 PM9/19/09
to Prof. Madad / Type Design III
One point that Licko made I truly agree with. Licko stated that,"it is
the designer's ability to recognize the opportunity, the talent to
apply the idea to a specific creative work, the willingness to
sometimes go out on a limb, and the perseverance to convince others
that the idea has validity, that deserves claim to ownership. Because,
in the end, it is the expertise to
communicate new ideas to others that gives credibility to the
designer's existence." Create something new and exciting!!! No one
wants to look at different variations of what was already created
typographically. Tht why were have Itali, condensed, bold, etc
versions. Nothing can be created off of the top of your head. Even an
inventor has to look back for inspiration. As designers we should do
this but still put "ourselves" into our creations. Dnt be shy about it
give the world something new/ Some will reject it, while others wont.
Hey?

jess

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Sep 20, 2009, 1:25:05 PM9/20/09
to Prof. Madad / Type Design III
Nevine and Licko both believe in greatly understanding previous
concepts and taking what you will from that to achieve a new meaning
to your work. Licko discussed how designers can predict the lifespan
of certain designs and almost predict what will come next. I believe
this also. It is like fashion, a certain form of history repeats
itself. The trends are newer and more improved each time a previous
trend is redone. Design is like this also. For example, Picasso was
one of the most influential painters in 20th century. In my opinion,
Neville took from Picasso simple shapes and added abstraction in the
form of type and design to those shapes. I believe this because
Neville said "it is necessary to be aware of great artists of the
past".

I very much more so enjoyed the radio conversation with Neville. He
said it best "As a graphic designer we are really visual
communicators. There is a constant conflict of what we want as
designers and how it should be a commercialized concept." What we do
needs to read as something others can easily perceive. He also
believed very much in painting. He claimed as graphic designers we
must be commissioned for work. But as a painter you commission
yourself. Neville strongly loved painting. I also agree with this. But
I do think without drawing and painting we would be able to be graphic
designers. Drawing (more so) and painting is the basic foundation of
what we do.
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