[week 6] Response+Discussion: Blokland

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Prof. Madad

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Oct 6, 2009, 7:47:54 PM10/6/09
to Prof. Madad / Type Design III
Post your responses to:
The value of type by Erik van Blokland

Emily Vukson

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Oct 8, 2009, 11:31:05 AM10/8/09
to Prof. Madad / Type Design III
Response to "The Value of Type" by Erik van Blokland:

For the most part, Erik van Blokland writes about typefaces that are
very similar (such as Univers and Heletica), and the fact that
pirating typefaces is a crime. Type designers put a lot of blood,
sweat, and tears into their work, and someone else will turn around
and offer a knock-off for little or no charge at all. It almost makes
designers just not want to create new typefaces because it seems like
it isn't worth it anymore. No one is going to pay an extravagant
amount of money for the real thing when they can just rip a cheap/free
pseudo-typeface from the internet. It's the same reason why some
people are more inclined to buy a Coach knock-off bag on the streets
of China Town as opposed to paying full price from an authentic Coach
bag.

Sometimes similar typefaces are not pirated, however. It may just be
that two different people in two different places at two different
times had the same or similar bright idea. It happens sometimes. But
in those cases, it is generally easier to tell who has come up with
their own idea using their own creativity, and who has just created a
Helvetica knock-off. They also say that usually the bad/cheap fonts
come as bitmap versions, and only the good ones come as vectors.

Just for kicks, I type "free typefaces" into Google, and the first
site that came up was www.1001freefonts.com. I browsed through the
enormous list a little bit, sampling typefaces names such as "Sid the
Kid," "Nife Fite,"Owah Tagu Siam," "Captain Howdy,"Destructo Beam,"
and others--all for the price of $19.99. You half expect Billy Mays
to be selling it too you... But wait! There's more: Order now and
you can run every self-respecting typeface designer out of business
and you can set half of your type homework in the most illegible
novelty font you have ever seen!! (OK, I admit that some of them are
pretty cool, though.)

Jacqueline Marinacci

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Oct 9, 2009, 1:41:58 PM10/9/09
to Prof. Madad / Type Design III
I completely agree with Emily and it's even more funny when people use
these fonts to make their project look more "edgy" & "raw" but in the
end it usually just ends up looking tacky and tasteless. The is
defiantly a reason why windows & mac choose certain typefaces that
come with your computer. They have stood the test of time & people are
finding new ways to bring new light to these typeface. It's funny when
Blokland bring up the fact that copycats and talentless posers will
never measure up to anything and it's totally true. DAFONT.com has
1000's of fonts some I guess are "interesting" and maybe creative but
if you look at professional and hardworking type creators like house
for instance, they consume all their energy to making there typefaces
very tactile and hand crafted. Last weeks reading or maybe two ago
Donald Young talks about how he incorporates his painting and fine
arts background to type and you can see in his work why it has that
certain aesthetic. Free font sites will soon die out and people will
look back on there "creative" ideas be like " oh god what was I
thinking when i choose destroyed sparkley slab serif. If someone is a
serious creative and want to be professional they will not use dafont
or 1001 to bring to client unless they want to be mocked.

On Oct 8, 11:31 am, Emily Vukson <evuk...@pratt.edu> wrote:
> Response to "The Value of Type" by Erik van Blokland:
>
> For the most part, Erik van Blokland writes about typefaces that are
> very similar (such as Univers and Heletica), and the fact that
> pirating typefaces is a crime.  Type designers put a lot of blood,
> sweat, and tears into their work, and someone else will turn around
> and offer a knock-off for little or no charge at all.  It almost makes
> designers just not want to create new typefaces because it seems like
> it isn't worth it anymore.  No one is going to pay an extravagant
> amount of money for the real thing when they can just rip a cheap/free
> pseudo-typeface from the internet.  It's the same reason why some
> people are more inclined to buy a Coach knock-off bag on the streets
> of China Town as opposed to paying full price from an authentic Coach
> bag.
>
> Sometimes similar typefaces are not pirated, however.  It may just be
> that two different people in two different places at two different
> times had the same or similar bright idea.  It happens sometimes.  But
> in those cases, it is generally easier to tell who has come up with
> their own idea using their own creativity, and who has just created a
> Helvetica knock-off.  They also say that usually the bad/cheap fonts
> come as bitmap versions, and only the good ones come as vectors.
>
> Just for kicks, I type "free typefaces" into Google, and the first
> site that came up waswww.1001freefonts.com.  I browsed through the

Danielle Heard

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Oct 9, 2009, 10:57:24 PM10/9/09
to Prof. Madad / Type Design III
I agree/disagree with some of the points that both Emily and
Jacqueline made. I agree with Emily when she said "Type designers put
a lot of blood,
sweat, and tears into their work, and someone else will turn around
and offer a knock-off for little or no charge at all." It is a shame
when this happens, and its not in just typography that it can occur.
We as designers all know that it can be difficult when creating to
come up with concepts that will be accepted. It is also straining to
just start from scratch with things. You must always look back at what
solutions were done before. This doesn't mean to copy everything that
was done, but you can "mimic" some things that was done in your own
unique way. Like how Erik van Blokland "Note that not all derived
designs are pirated. There are many cases where an existing design was
built on, changed to fit a particular project, technology etc. In such
a case, the design is licensed from the designer or publisher." As for
what Jacqueline said about DaFont.com "Free font sites will soon die
out and people will look back on there "creative" ideas be like " oh
god what was I thinking when i choose destroyed sparkly slab serif.
" :) I find some of the fonts n the website to be creative. Is not
truly being creative attempting to do something never done before.
True some people may say its ugly or it doesn't work, while in other
cases it will. I do hope however designing type can not rely on the
computer as much as it does now. It makes it better to understand the
"science" behind typography.

jess

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Oct 10, 2009, 1:23:50 AM10/10/09
to Prof. Madad / Type Design III
I think what Emily said about billy mays is hilarious but I do not
agree with her 100%. Here at Pratt we are in this very creative
environment. I believe that this teaches us about feeding off each
other. We cant reinvent the wheel. Inspiration can come when &
wherever. For example, say you are looking at art work from one of the
greats, like Warhol. You might take his repetition and bright color
ideas in a completely different direction or medium. But he still
influenced your creativity in some way, big or small. It is not
realistic to be 100% original on everything. We must "rip off" some
sort of type or design to understand the basics or grid behind it.
However as designers, I do believe it is our duty to NOT completely
point blank copy but to take little pieces of a good design and make
it our own.

Jacqueline Marinacci

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Oct 10, 2009, 11:29:20 AM10/10/09
to Prof. Madad / Type Design III
Perfect example:

Juicy "Couture" Typical spread

http://style.popcrunch.com/wp-content/uploads/2007/08/juicy.png

Their " edgy, old victorian calligraphy " is so over powering it
almost becomes the hierarchy of the ad.


Marc Jacobs

http://cyanatrendland.com/wp-content/uploads/2009/02/daisy-lowe-marc-jacobs-ads-1.jpg

Very clean Blair type and good use of second page.


Theirs a reason why these ads cater to different demos

Emily Vukson

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Oct 10, 2009, 12:49:20 PM10/10/09
to Prof. Madad / Type Design III
Wow! It seems that everyone has been knocking my response so far.
Was it really that offensive? I agree that you have to steal a little
from here and a little from there (where else would we get ideas to
start with sometimes?), but I think it has to eventually be your own--
not a complete blatant rip where it's hard to even tell the difference
(Arial was obviously ripped from Helvetica, and very few can tell the
difference). I also don't think that novelty fonts are all bad.
Let's face it. We see a cool font and we immediately want to find
some way or another to use it, but whether it's going to look
intentional or just tacky is all up to how you design with it. Take
the Juicy Couture ad. The text IS really the center of attention, but
it was put there in a tasteful way where it looks kitch and not too
terribly cheesy. I also agree with the Marc Jacobs add. I always
think that the simplicity of his ads is very good. What I am saying
though is that there is a line when novelty fonts can become TOOOOOO
novelty, and unfortunately the really awesome ones don't always come
in good quality.

On Oct 10, 11:29 am, Jacqueline Marinacci <jmarin1...@aol.com> wrote:
> Perfect example:
>
> Juicy "Couture" Typical spread
>
> http://style.popcrunch.com/wp-content/uploads/2007/08/juicy.png
>
> Their " edgy, old victorian calligraphy " is so over powering it
> almost becomes the hierarchy of the ad.
>
> Marc Jacobs
>
> http://cyanatrendland.com/wp-content/uploads/2009/02/daisy-lowe-marc-...

May Meyers

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Oct 10, 2009, 3:52:45 PM10/10/09
to Prof. Madad / Type Design III
Response to The Value of Type by Erik van Blokland

I agreed with Blokland about how frustrating it can be for a type
designer to face the competition of type pirates or “parasites”, and
it is unfortunate that US copyright law doesn’t do a better job of
protecting the rights of these designers. That said, I think the true
reward of creating a typeface (or any type of design or art) comes
from the process of creating, a genuine love of one’s craft and the
excitement of completion, knowing that one has accomplished something
unique. All the knockoff cheap or free fonts on the internet can’t rob
the artist of that personal satisfaction. I don’t think that designers
should allow themselves to lose sleep over copycats, because there
will always be an audience that prefers the real thing. Realistically
though, not everyone can afford the real thing. It’s easy enough to
preach artistic integrity with a fat wallet, but what about people who
want to design and can’t afford to buy the typefaces they need to do
so? Shouldn’t they have the same opportunity? I wouldn’t make a career
out of type pirating personally, but I’m guilty of buying cheap fonts
if they fit my needs. People buy what they can afford, and when the
day comes that I can buy “real” typefaces I will. Today I have student
loan payments and an electric bill to worry about, and I’m grateful
for all those free fonts (although it does get annoying when you have
to look through hundreds to find one worth using).
I believe that any artist today has to deal with some level of piracy,
essentially because even if you have a “new” idea, someone somewhere
else is probably having a very similar “new “ idea, or will by the
time you’re finished. Some people might prefer your design while some
might prefer that other guy’s; the bottom line is if your work is good
it will be appreciated by the right person. A friend that I did some
freelance work for made the decision to get free business cards from
Vistaprint.com instead of paying me to design original ones. I
couldn’t take it personally, because finances are an issue for this
person, and since she and her clients are not designers,
Vistaprint.com’s designs work just fine for her. I know that while
some people choose the inexpensive route, there are plenty of others
who value and can afford a graphic designer.


On Oct 6, 7:47 pm, "Prof. Madad" <ama...@gmail.com> wrote:

Patamavadee Nguiakaramahawongse

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Oct 10, 2009, 9:56:51 PM10/10/09
to Prof. Madad / Type Design III
I disagree with Jacqueline that these mock typefaces will soon die
out. They never will. People have different ideas on what looks good.
Some would say that DAFONT.com has way many interesting typefaces and
some will say they are tacky. But ultimately, there are always people
who can't afford the authentic ones and have to rely on getting free
typefaces. Or even those who can but don't want to. After all, don't
we all love free stuff?

Patamavadee Nguiakaramahawongse

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Oct 10, 2009, 10:05:04 PM10/10/09
to Prof. Madad / Type Design III
Wow, I think Jess made a rely good point on how there is no 100%
original design, al ideas are derived from some place or another, from
all around us. I definitely agree with all you said here.

Patamavadee Nguiakaramahawongse

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Oct 10, 2009, 11:38:39 PM10/10/09
to Prof. Madad / Type Design III
Blokland started the article by saying that scientific research not
understood by some scientists does not make it become useless. It's
the same with type. Blokland made a good point that not everybody can
tell the difference between Helvetica and Univers, even so it doesn't
make either typefaces less expressive of their designers. It seems
Blokland is very strongly against mock type, which being a fellow
designer himself, is understandable. I thought it was interesting that
he said it is possible to tell if a typeface is original or derived. I
find this quite amazing. I mean with Helvetica and Univers, not
knowing the historical background of both two typefaces, I don't think
I can tell which typeface came first. Well, probably because I'm not
well experienced with type yet.

Anyhow, the most interesting and eye opening part of this text is
Blokland's paragraph on typface lacking proper copyright laws to them.
He gave examples of how the type industry is not massively funded like
the music and movie industry. This comparison put me in another
perspective and made me understand why Blokland and all other
designers are not happy with the widespread use of mock, cheap type.
He also said that as small as the typography industry seems to be, it
"it provides building blocs that are used in almost any other flavour
of industry." Because if you think about it, regardless if your job is
a designer, you deal with typography everyday. We all have to
communicate, both through speaking, reading, and writing.

Victoriya Baskin

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Oct 11, 2009, 8:21:13 PM10/11/09
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This article by Blokland talks mainly about how typography is ripped
off and copied in order to create fun or fancy things for designs to
use, but the art of creating and perfecting a typeface is lost. It
also talks about the way people might not be able to tell the
difference between two similar type faces like helvetica and futura.
Just because they look similar does not mean the artists that slaved
over them did not take the time and effort to make them. Their beauty
is in their subtleties. Even though they look a like they both have
nuances that are very distinct to someone in the design world.

I agree with the fact that stealing for the sake of coming up with
something really quick (whether its typography or anything else) is
completely unproductive. I feel that it is important to take the
things you think are beautiful and use them to your advantage. Be
inspired by them, and mold them into things that are your own.

Alison Marana

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Oct 11, 2009, 9:47:39 PM10/11/09
to Prof. Madad / Type Design III
Week 6


The Value of Type , Erik van Blokland

This essay seems to especially coincide with this week's assignment,
creating a word out of an original typeface, because Erik van Blokland
discusses the origin of a design. "Making a good typeface is a lot of
work" - even if you are turning your own handwriting into a slightly
cleaner/more presentable version. He describes stealing a typeface as
"corrosive to typography", which I agree with: my biggest pet peeve is
witnessing an artist claim stolen, or extremely "derived" work as
their own. For example, a peer once believed that her poster was
original artwork because she purchased Clip-Art from a website, to
copy and paste into her file. This kind of behavior is detrimental to
every designer who is working hard to be original. (Then again, is
there anything remaining to design that is truly original?) Erik van
Blockland notes that profiteers are simply parasites.


In response to others, I agree with Jess..."It is not realistic to be
100% original on everything". If an artist keeps his eyes open, he
will be influenced (in a small, medium, or big way) by ABSOLUTELY
EVERYTHING..even if he does not really want to be. Also, observation
is one of the best ways to learn how to create. Utilizing "little
pieces of a good design" is how we build upon strong foundations and
make a design even stronger. It is important to be progressive in
this manner.

Also, I completely agree with Emily - people are inclined to buy cheap
knock-off bags rather than the real thing because it is cheap and
easy, just as they are inclined to download an inexpensive font from
dafont.com. I almost felt guilty for using this website for personal
projects when I read other people's responses. Apparently everything
is cheap and easy nowadays and I don't want to be stooping to this
level - if this is the "cheap and easy level" - some consider internet
cheapness to be a good thing. (And for the record, it was OKAY to buy
cheap knock-offs in junior high...to me, in college, it isn't
okay......so maybe it won't be okay in a few years to use knock-off
typefaces.)

Inyoung Choi

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Oct 11, 2009, 11:32:57 PM10/11/09
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The Value of Type
Erik van Blokland

While I made my typeface, I think that I felt it's very hard to every sides in my first assignment.
Because I had some mistake to understand my assignment, I did that result. 
However, I learned very much. 
When I read "The Value of Type" essay, I think if I could read this before my first assignment, I would get better. 
 
Erik told that Making a good typeface is a lot of work. 
I agree with that. 
In order to make a good typeface, designers have to consider about the hundreds of thounsands of stuff such as creativity, unique feeling.
It may be easy to pirate other typeface. 
However, I hope to make a good typeface. 
What I would like to design my typeface is appropriated typeface. It means that by using typeface by me, some words could have more powerful meaning. 

Rose DeMaria

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Oct 11, 2009, 11:43:27 PM10/11/09
to Prof. Madad / Type Design III
I would have to agree with Erik about typefaces being a lot of work.
There are so many fine details in each created typeface that makes it
unique from others. Though at times, like Erik suggests the fonts may
not seem very different from one another, a lot of thought went into
the subtle differences. Now working with creating typefaces twice in
this class I have a deeper appreciation for creation of new type
faces. Though I don't believe there is such thing as complete
originality at this point, every new type face has gone through a long
process and every detail has be considered and well thought out.

Daisy Chong

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Dec 1, 2009, 4:34:49 PM12/1/09
to Prof. Madad / Type Design III
After reading through "The Value of Type" by Blokland and skimming
through some of the responses, though I first agreed with the fact
that 'cheap, ripping off' hard work is 'wrong', I then read through
Danielle's post. I have to agree with her moreso now. As designers, as
time goes on, it's hard to think of a concept nowadays and not have
someone ready to pounce on the fact that 'oh you ripped it off [x]
here'. What if you really worked hard to get that concept? It doesn't
matter if it's art, I've seen it everywhere, my friends in other
majors. In fact, you can say every artist followed and copied some
aspect of.. Picasso or so but that would be a bit extreme.. I think
that as long as you worked hard to get your concept of ideas in,
working from scratch, your work really will be appreciated. As time
goes on, things change, and if it gets to that point where everything
is just a 'ripoff' of something else to create something new and
'hip', so be it.
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