Response to The Value of Type by Erik van Blokland
I agreed with Blokland about how frustrating it can be for a type
designer to face the competition of type pirates or “parasites”, and
it is unfortunate that US copyright law doesn’t do a better job of
protecting the rights of these designers. That said, I think the true
reward of creating a typeface (or any type of design or art) comes
from the process of creating, a genuine love of one’s craft and the
excitement of completion, knowing that one has accomplished something
unique. All the knockoff cheap or free fonts on the internet can’t rob
the artist of that personal satisfaction. I don’t think that designers
should allow themselves to lose sleep over copycats, because there
will always be an audience that prefers the real thing. Realistically
though, not everyone can afford the real thing. It’s easy enough to
preach artistic integrity with a fat wallet, but what about people who
want to design and can’t afford to buy the typefaces they need to do
so? Shouldn’t they have the same opportunity? I wouldn’t make a career
out of type pirating personally, but I’m guilty of buying cheap fonts
if they fit my needs. People buy what they can afford, and when the
day comes that I can buy “real” typefaces I will. Today I have student
loan payments and an electric bill to worry about, and I’m grateful
for all those free fonts (although it does get annoying when you have
to look through hundreds to find one worth using).
I believe that any artist today has to deal with some level of piracy,
essentially because even if you have a “new” idea, someone somewhere
else is probably having a very similar “new “ idea, or will by the
time you’re finished. Some people might prefer your design while some
might prefer that other guy’s; the bottom line is if your work is good
it will be appreciated by the right person. A friend that I did some
freelance work for made the decision to get free business cards from
Vistaprint.com instead of paying me to design original ones. I
couldn’t take it personally, because finances are an issue for this
person, and since she and her clients are not designers,
Vistaprint.com’s designs work just fine for her. I know that while
some people choose the inexpensive route, there are plenty of others
who value and can afford a graphic designer.