AFAICT the Coca-Cola logo was designed by hand as an original creation,
not using an existing font. Somebody may have designed a font to look
similar at some later time, but I haven't seen one.
I've seen the logo in languages like Arabic that use non-Latin
alphabets, and the style is still perfectly recognizable -- I believe
these versions must have been done by hand as well.
--Odysseus
There's a free font called Loki Cola wich is a rip off of the original.
Do a google search.
I've seen that font before. I think you can download it from Famous Fonts
or some place like that. However, Odysseus is absolutely correct in that
the Coca-Cola logo was originally hand drawn as a logo and definitely not a
typeface. There is a big difference.
Furthermore, the use of fonts like "Loki Cola" to randomly duplicate an
established trademark like Cola-Cola is a very problematic thing at best.
Fonts carry with them all kinds of kerning issues and other nonsense.
Therefore it is wholly inappropriate to use an alphabet font as a way to
transmit a logo design. It is far better to use a vector art layout convert
any fonts to outlines and save the logo in a vector format like EPS, Adobe
Illustrator or CorelDRAW. There are no font substitution hassles, no
kerning issues, no positional changes or anything else that can affect the
integrity of the design.
If you are doing professional level work, such as making some promotional
material for a Cola-Cola bottling company somewhere, you would be asking for
big troubles if you just installed Loki Cola and threw something together in
a "business app" like Microsoft Publisher. Even if you think you have the
same exact font a company used in a certain logo, you're not going to be
guaranteed 100% accuracy. The Merrill Lynch signature uses Aachen
Bold --but the lettering in their logo is slightly modified from any version
of Aachen offered by any vendor. To simply set something like Adobe's
version of Aachen will guarantee an inaccurate result. I much prefer to get
a vector file from that company's marketing department.
I have done work for Cola-Cola before and that company does work hard to
jealously protect their trademark and integrity of artwork. They required
paperwork to be filed before sending any authentic EPS/AI files of their
logos (along with corporate identity specs) and then required the layouts to
be submitted back to them for approval before the job could go into actual
production. Many other corporations have similar requirements. And those
are requirments that must be followed to the letter. It is pain to do
sometimes, but it is far better than the alternative of possibly winding up
in court over trademark infringement charges.
Bobby Henderson
> I want to know that font is that of the "coca cola"
> Thank you very much
>
Dear creativos
I have created the Coca Cola Logo as a font and it's accurate
to the original logo. The only editing you may have to do is where
the lower case l crosses over the upper case C in the word Cola.
I've seen the logo with and with out space added where the l
crosses over the C in Cola, I will be adding ligatures for this
in future releases of the font.
Go to
www.FontMesa.com
Sincerely
Michael Hagemann
FontMesa
Michael Hagemann
FontMesa
Hmm, LokiCola looks very much like the original, so I can't aggree to "The
only font...". LokiCola is for free, Yours isn't. So, is there any reason
not to take LokiCola instead of Yours?
----------------------------------------------------------------------
THORSTEN ALBERS Universität Freiburg
albers@
uni-freiburg.de
----------------------------------------------------------------------
Loki Cola has no extended character set,
Coca Cola has two different upper case letter C's
At close examination you will notice that
Loki Cola does not have the first upper case
letter C in the Coca Cola logo which is different
from the second upper case C in the logo.
The upper case letter C in Loki Cola may, at first
glance, resemble the one in the Cola logo but doesn't
match, print it out and over lay it on a Coca Cola logo.
Most of the characters in Loki Cola have an incorrect
path direction, this takes about two seconds to correct
but most designers don't do it.
Height of the lower case letters in Loki Cola don't match
The italic angle of the lower case in Loki Cola is different
for each letter.
Take a look at the lower case letter i in Loki Cola and
enlarge it, then notice the distinctive flat spot on the
left side of the dot over the i and not to mention the
whole left side of the i is dented in.
Look at the lower case letter j and you'll notice that the
inside path drops down and overlaps the outside path (a big
mistake there).
Take a look at the rest of the characters in Loki Cola and
you'll see not one outline that's drawn clean where the lines
are straight where they need to be straight and curves are smooth
instead of bumpy and the heights all match.
I get letters from people who thought Loki Cola was a great font,
then they found my American Pop version and say, Loki doesn't
look very good but if you want a font that looks like a pre existing
script font with the Coca Cola waves added to it then that's
your choice. One thing I'll never do is open up someone else's
font and use their outlines to build my own fonts.
If you think that Loki Cola looks as good as American Pop then
more power to you, for some people it's good enough but for
those that want a complete font based on the Coca Cola logo
then American Pop is the only choice.
American Pop has a complete character set, includes two sets of
upper case letters over two fonts, has some Italian and Ukrainian versions
of the logo built into the design, also includes the Diet Coke version.
Also with my fonts I've added that extra BCP to parts of the outlines
that come to a point, the professional graphic artist will appreciate
this, when the add a stroke fill to a letter they wont get a long
spike extending from the ends of sharp corners (Most professional
type designers don't know that this should be done).
Sure I Charge money for my fonts because I value my time and if you
know the value of fonts then you would know I have about two hundred
dollars worth of fonts on my site for one payment of $9.95
There's more to come with American Pop, I will be adding a large
number of ligatures dealing with the overlapping characters such
as the letter l where it overlaps the uppercase C like in the word
Cola.
Remember, you always get what you pay for. There's only a few free font
designers out there that can produce some quality or top notch work and
some of them are now starting to charge for their fonts. Then you've
got the people running ScanFont on the Dan Solo/Dover books and dumping it
into a font without doing any cleanup on the outlines and putting it out
on the net for free or sometimes charge a few dollars all the while
saying look at the great font I created.
Now you know the differences between Loki Cola and American Pop
American Pop is true to the Coca Cola logo, I can tell you that it
matches the Coca Cola logo very closely and Coca Cola could use it
for their advertising.
Have a Great Day
Michael Hagemann MCSE
FontMesa
Why does a logo need an "extended character set"?
Messing around with a font modeled after the Coca-Cola logo in
hobbyist/personal use might be fine and dandy. But if anyone is using such
fonts for professional/paid use they are putting themselves at risk of
winding up in court on a trademark infringement suit. The risk may be
arguably slight, but it is indeed there. And some companies are extremely
litigious in punishing copyright and trademark infringement (Disney and
Warner Bros. are two prime examples).
So basically my advice to anyone following this thread goes like this: if
you are making graphics using the Coca-Cola logo in any kind of
professional/paid capacity, the use of the logo had better be legitimate.
That means you must be working with a Coca-Cola merchant and have approval
for duplicating art. In such cases graphic artists can get in touch with
Coca-Cola marketing in Atlanta and obtain their logo useage guidelines and
their own authorized, authentic vector logos in EPS, AI and CDR formats.
Bobby Henderson
Hi Bobby
First off, if this thread continues may I suggest moving it
to alt.binaries.fonts
No, a font doesn't need an extended character set before it's
released but many of the font collectors out there would
prefer a font that does or consider it incomplete with out
one.
THORSTEN was just asking what the differences were between
Loki Cola and American Pop.
There's a font on some free sites that has the Coca Cola
logo set as a single glyph in the font and who ever designed
it gave it the Coca Cola name which would be an infringement
on their rights unless Coca Cola made the font and released it
over the net and I haven't heard any news of Coca Cola going
after the sites that display and offer the font for download.
Coca Cola doesn't care if you are using their logo on your
free web site and they ask that you don't put a link on your site
that leads to Coca Cola site with out permission.
There's also a Disney logo font on some free sites, the designer
of that font named it Walt Disney and that's the wrong thing
to do. These companies don't allow usage of or the display of
their logo for commercial purposes with out royalties being paid,
I used to be the photographer for Lamborghini and when I asked to
use their name on the font based on their logo they said fifteen
grand plus ten percent of the sales but we're not issuing license
agreements at this time.
I agree that if anyone plans to use letters from a famous font
for commercial purposes that spells out a famous logo with out getting
permission to use or display that logo from the trademark owners
then they are foolish for doing so,and I do mention on my site that
any use of the famous company logo in American Pop and others fonts may
require permission from their owners.
I'd say the T-shirt business has the most trademark violators out there,
you may think that these logo fonts will make it easier for them but
they're going to reproduce company logos any way they can and the big
companies have their scouts out there looking for violations and they
know the most likely places to start.
Most companies don't care if you use their logo for non commercial use,
I have a customer that decorated his pickup truck with the Miller Lite
logo, he created a rolling billboard for Miller Brewing, Miller doesn't
pay him for the advertising and the truck owner doesn't care either.
I can't speak for all famous fonts out there but with mine these companies
are ensured that for non commercial use their logo is recreated properly.
One other story, you may recall the incident with Graham Meade and
20th Century Fox regarding his font named Buffy designed to resemble
the Buffy the Vampire Slayer logo, 20th Century wanted Graham to rename
the font but he refused and 20th Century was able to get his site
shut down. Now that the Buffy show has changed to the UPN network
they are using the Buffy font for their advertising and I don't think
that they're compensating Mr. Meade.
Michael Hagemann
FontMesa
That's a good idea. My first order of approach though is to contact that
company's marketing department and get their official art. It often happens
that I have to recreate a company's logo from camera ready art or something
like that and then submit the vectorized design for their approval. Every
company varies to a great deal on how sophisticated their digital files are
for their own advertising purposes. Some small businesses are downright
backward and other logo programs are very highly developed. Sony's
collection of DVD logos is a good example of an ID program going to the
extreme in sophistication. They have many logos all fine tuned in point
sizes ranging from 6 points to 72 points. Getting such art is the kind of
thing that forces one to contact that company's marketing department.
Unfortunately, some people don't care to take the extra effort to do that to
ensure the job gets done right and just scale whatever logo they have to fit
the size they need.
> I'd say the T-shirt business has the most trademark violators out there,
> you may think that these logo fonts will make it easier for them but
> they're going to reproduce company logos any way they can and the big
> companies have their scouts out there looking for violations and they
> know the most likely places to start.
This is true. I see it all the time in my region. There are fast signs
shops running off counterfeit Oakley sunglasses logos for people's car
windows. Then there's that cartoon of Calvin from the Calvin and Hobbes
comic strip where he pisses on either a Chevy bow tie or Ford oval (guess
they haven't bothered working in the Dodge Ram symbol yet). We get requests
for doing such things where I work all time and we never fill such orders.
Even though you may make a fast buck and the risk is very slim you'll ever
be busted for doing such things --it still hurts incredibly bad if a
copyright or trademark lawyer makes you an example and literally puts you
out of business.
And you are right. The lawyers are out there watching. I was talking with
the corporate consel of Underwriters Laboratories about how we could use the
UL logo on our sign design client sketches as well as our company web site
(which is currently undergoing a major reconstruction). The fellow just
called me out of the blue with some corrections he needed us to make. Had
we not been a UL customer and just be showing the mark off anyway, I am
pretty sure he would not have been so "friendly."
> Most companies don't care if you use their logo for non commercial use,
> I have a customer that decorated his pickup truck with the Miller Lite
> logo, he created a rolling billboard for Miller Brewing, Miller doesn't
> pay him for the advertising and the truck owner doesn't care either.
> I can't speak for all famous fonts out there but with mine these companies
> are ensured that for non commercial use their logo is recreated properly.
Some companies may not mind, such as Miller Brewing --but Miller doesn't
make a huge amount of income off of merchandising. Companies like Disney
do. I remember a story about a guy in Ohio who painted some Disney
characters on his barn just for the enjoyment of his kids. The barn was not
in view of any highway or anything like that. It was just a little hobbyist
mural job. Somehow, Disney got wind of it (maybe because the fellow did a
really good job with the painting and word about it spread around). Their
lawyers forced the farmer to paint over the mural. That just goes to show
how extreme some companies can be in "protecting their intellectual
property." I guess the best approach would be knowing the company whose
logo you are fixing to copy and how litigious they are in battling personal
non-paid use.
> One other story, you may recall the incident with Graham Meade and
> 20th Century Fox regarding his font named Buffy designed to resemble
> the Buffy the Vampire Slayer logo, 20th Century wanted Graham to rename
> the font but he refused and 20th Century was able to get his site
> shut down. Now that the Buffy show has changed to the UPN network
> they are using the Buffy font for their advertising and I don't think
> that they're compensating Mr. Meade.
That's kind of unfortunate for Graham. But he made the font on "spec" and
posted it on his site for download. I'm not sure who actually has the
copyrights and such on the "Buffy" series, but I would suspect it is the
same production company regardless of whether Fox or UPN is supporting it.
They may feel since they came up with the original art for the logo/titles,
they have no need to pay Graham for his efforts. I'm not sure I agree with
that at all since invested labor in creating a font is still labor
regardless of whether you are making something derivative of an existing
logo or coming up with an entirely new lettering design.
In doing freelance work, if I expect to get paid (especially by customers I
don't know personally) then I have them fill out a contract and even try to
get a purchase order number. Doing as such will give you an easy victory if
you have to take things to court to get paid (or even do something as simple
as applying a lein on property).
Still, it is a tricky thing to protect your digital files or other exported
items from them to keep others from repurposing your work for their gain
without much effort on their part. I have a number of tricks I use for
that, but it is unfortunate one has to go to the effort in the first place.
It seems like honesty and integrity are not very important in American
culture anymore.
Bobby Henderson