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Jason Healy

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Aug 8, 2009, 7:16:07 PM8/8/09
to Macromarketing
Hi all

I think this (google) group should be more active with more postings.
So, taking some initiative I thought Id put up a simple discussion
requiring minimal time and effort:

Recommend a book/article that you have read recently that others
should read

I am a big fan of 'For Business Ethics', a book by Jones, ten Bos, and
Parker. Its excellent and rather than give you a summary, Ill just say
READ IT. You wont regret it

All recommendations are very welcome.....not that I dont have enough
reading not to mention WRITING to do!!!! But, theres always room the
bookshelf!

Best regards to everybody
Jason Healy

Ben Wooliscroft

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Sep 8, 2009, 3:50:17 AM9/8/09
to macroma...@googlegroups.com
Hi All,

And especially Jason for waking us from our slumber...

I've really enjoyed reading "Bad Science" by Ben Goldacre. If I was (again) teaching a research methods course, I'd be very tempted to weave that through it. Like Jason's book, it has a focus on ethics in research, particularly medical, including pharmaceuticals and alternative therapies. He's no friend of nutritionists either, though I think the nutritionists he's having a go at are at the snake oil end of the spectrum - we have some nutrition scientists at our university that seem to be doing some very good solid work.

The other nice thing is that it's so readable. You often feel like you're part of a conversation (okay he doesn't listen much) with Goldacre. It's math free, important and full of funny bits. What could go wrong - unless you're a dodgy nutritionist or a multinational pharmaceutical company (actually not so far removed from each other we're told)...

Cheers from Spring (lambs in fields, daffodils in flower)

Ben
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