Fwd: Deep Red Ink is Hiring

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Kanchan K. Malik

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Apr 22, 2015, 6:58:21 AM4/22/15
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Harika has forwarded this mail received from Deep Red Ink. she has indicated that these are urgent requirements and they have requested immediate response on the part of students...



COMPANY
Deep Red Ink is a 5 year old digital marketing consultancy, with an established market presence and high profile clientele like ISB, Mahindra EC, PBEL, CREDAI, Taruni, Omni Healthcare and more. We have an award-winning team and work culture, and are opening a few positions as part of our growth.


OPEN POSITIONS
  • Social Media Community Manager
  • Lead Generation Manager
  • Account Manager / Client Services 

DETAILS OF OPEN POSITIONS


1. SOCIAL MEDIA COMMUNITY MANAGER


  1. Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussions

  2. Proactively interacting with online communities across all platforms

  3. Using social media monitoring tools to monitor conversations and report on metrics

  4. Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.

  5. Monitor trends in Social Media tools, applications, channels, design and strategy




2. LEAD GENERATION MANAGER


  1. Run lead generation campaigns for clients on various

  2. Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

  3. Conduct online advocacy and open stream for cross-promotions

  4. Design, create and manage promotions and Social ad campaigns.

  5. Compile report for management showing results (ROI).

  6. Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.

  7. Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.

  8. Monitor trends in Social Media tools, applications, channels, design and strategy.

  9. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.

  10. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.




3. ACCOUNT MANAGER / CLIENT SERVICES MANAGER

  1. Is responsible for maintaining the client relationship, on a day to day basis

  2. Understand client requirements, and communicate this with internal teams, and vice versa

  3. Participate in ideation / brainstorming for campaigns with client and internal teams

  4. Track project deliverables and prepare performance reports for the client

  5. Write campaign briefs and proposals for existing clients and new business enquiries

  6. Ensure timely billing to, and payment from the client


Thank you for your support

Warm regards, 

Shruti Acharya





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​
Dr. Kanchan K. Malik
Associate Professor, Department of Communication

Faculty Fellow, UNESCO Chair on Community Media 

Sarojini Naidu School of Arts & Communication

University of Hyderabad

Gachibowli, Hyderabad 500046

Phone: +91-40-23135506 (O)

           +91-990-858-2613 (M)

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