I'm not convinced by the article. I think the researchers make the mistake here that they do not use 'green consumers' for their experiments, but random university students who are assigned to a 'green' task. In this way they test their theory that people who do something good or morally correct (not green actions specifically), feel like they can do something morally incorrect after that to compensate, some kind of rebound effect.
Maybe the results would be different if they used real green people for their tests. I could show that green consumers have such strong morals that they show less of a rebound effect!
Mirjam van der HoekChinese Tuin 181
3078 ED Rotterdam
The Netherlandsmirjamva...@hotmail.com+31 (0)6 50894631 > Date: Thu, 18 Mar 2010 09:51:56 +0530
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