Dear klcreative,
I agree with your analysis.
For example, I wanted to buy a photographic equipment costing SGD2,000 in end April 09. I am using the Credit card installment scheme, for a period of over 12 months. Before 1 Apr 09, such scheme interest rate was at 2%, after that was 5% over the dealers selling price. I was shock and argued with the Salesman, because I took up the same scheme at 2% in Nov. 08 for another product. After his explanation of the revision from 2 to 5%, I voided the sale.
Consumers confidence have drop in Singapore. Ministry of Labour announced more retrenchment coming in the next few months.
Panic situation is what I would describe it at this moment.
Here, Financial firms are taking stringent precaution with borrowers. On the other hand, consumers are tightening their belts. What happen if I am next to be retrench, or getting a huge pay cut; resulted not being able to service the monthly loan.
How to get Consumers' confidence back to pre-crisis level?
How much more can a company continue to cut cost (internally and externally), so as to hold the sale level, even not increasing?
Quality high cost products are difficult to sell in this kind of situation. But low cost low quality products may not be able to steal the lime-light though, as consumers may not want to buy non reliable products, as every cents count.
Recovery will be slow for this economic downturn, and painful for everyone. It would be good if those who have the power to spent to spent more - wishful thinking.