Top 10 Label Artwork Mistakes

[Chelsea Sheen]

Every day a typical label print shop receives dozens, sometimes
hundreds, of different artwork files for custom label printing.
Sometimes the art is perfect but often there are problems that need to
be addressed before the art can be printed. So here is a list of the
most common mistakes that people make when preparing their artwork. If
you take care to avoid these mistakes you will save yourself a great
deal of time, energy and money. Here are the top 10 label artwork
mistakes:
1. Missing Fonts
This has been a common problem with artwork since we moved to digital
file preparation over a decade ago. You might have this wonderful
fancy font in your artwork, but if your printer doesn't have it, when
they open your file they will get an error message. The best way
around this is to always outline your fonts before sending in your
file.
2. Missing Bleed
If you want your color to print all the way to the edge of your label
you need to include a bleed. For example, if you want to print a 3" x
5" label, the size of the artwork you would create would be 3.125" x
5.125". Also, you need to leave some space around the very edge of
your label that is free of text. The reason this is needed is because
during die-cutting the label material can drift ever so slightly (up
to 1/32"), so you need to make allowances for this in your artwork.
3. RGB vs CMYK
Most digital color printers today (including your little desktop
inkjet) print in CMYK, also known as four color process. However, all
computer monitors display color as RGB (Red-Green-Blue). Now if you
create your file for the RGB color space, the color is going to look
different when printed on a CMYK printer, so it is always a good idea
to create your artwork as CMYK. You should request a press proof if
color is very important to you.
4. Improper File Resolution
Many times people send a file of a picture or graphic that was on
their web site and expect their printer to create a nice looking label
from it. Unfortunately, in most cases the file on the web site is very
low resolution, often as low as 72 dpi. If a file is printed at that
resolution it is going to look terrible, a resolution of 300 dpi is
recommended for best results.
5. Tight Borders
If you want a thin border on your labels that prints right near the
edge, or bleeds off the edge you are just asking for trouble. While
label printing technology has advanced a great deal, there is still
some very slight movement when printing and die-cutting your labels.
While this movement is only a very small fraction of an inch, if your
border is near the edge of the label it will be noticeable. Our
advice, if you really want a border, is to make it a thick one (more
than 4 point). That way the slight movement will be much less
noticeable.
6. Spelling and Typing Mistakes
This one should really go without saying, but because it is so common
it has been included here. While your printer will sometimes catch
mistakes, it is up to you to check your label artwork carefully. You
can never proofread enough - even when you are sure it is correct,
check it one more time. Sometimes we print beautiful labels only to
discover a spelling mistake after the fact. You can save yourself
disappointment and expense by spending extra time making sure all your
text is correct.
7. Missing Graphics/Links
If you are using a newer version of Photoshop or Illustrator (CS or
CS2) this is less of a problem, but for people using older versions it
is still a major issue. All your graphic elements should be embedded
into your document before sending them for production, otherwise when
your file is opened there may be missing graphics or links.
8. Unsupported Software Format
There are dozens of different software programs you can use to design
your labels. A trip to your local CompUSA will give you plenty of
inexpensive choices, but these packages typically use proprietary
formats that are designed to be used only on your desktop printer.
Most of them cannot be used on a professional label printing press.
Most printers have artwork specs on their web site, but you will
always be better off if you use the graphic industry standard
programs: Adobe Photoshop or Illustrator. These packages create high
quality art that will produce the best quality custom label. If you
don't have this software, then make sure you can export into a
standard graphics format such as EPS, TIF or a hi-res JPEG.
9. Color Expectations
Many people create their label artwork and then print it out on their
inkjet or laser printer, thinking this is how their labels will look.
But anyone who owns more than one different printer knows that color
can look vastly different between printers. If color is important to
you we recommend you request a press proof - this way you will see
exactly what your labels will look like when printed on our press.
Some digital label printers, including our shop, will include a press
proof free of charge.
10. Incorrectly Sized Artwork
Sometimes artwork is received where the size of the art does not match
the size of the requested label. This may be intentional but if so,
make sure you send complete instructions. Is extra white space needed?
Is the label supposed to be centered, or should we be cropping the
label to make it fit the desired size? If your artwork is a different
size than the requested label please include detailed instructions
with your order.
We see files every day that contain one or more of these mistakes. So
if you can avoid these common pitfalls when creating your artwork,
your custom label order will be processed more quickly and you will
receive the high quality result that you are no doubt expecting.