Thank Neil. I did reach out to Netflix (first thing I did) and obviously am aware of the note about "may not be available at all times." I usually post on the forums as a last resort, so I've typically exhausted all the obvious avenues.
It appears that Netflix doesn't always do a good job of detecting whether or not your computer / browser are capable of Ultra HD (UHD). So, while browsing, it will often show the plain old HD logo instead of UHD. Recently, I've been seeing the UHD logo sporadically which indicates that perhaps this is something they are working on. Somehow, the website needs to detect that a) you have the T2 chip, b) your monitor is running 60hz and c) that you have a fast internet connection.
HOWEVER: when I watch a movie, I'm able to see if it is indeed streaming in 1080p or in 4k. How? By using Netflix's super-secret keyboard code Shift-Control-Option+D which shows statistics about the currently streaming movie. If you look about halfway down the matrix-like gibberish (to me at least), you'll see "Playing bit rate" and it will show the resolution of the current viewport: 3840x2160 if in 4k. 1920x1080 if in HD (or lower). Now, I'm not exactly sure what this signifies: is it the resolution of the currently streaming video? Or is it the resolution of the screen it is streaming to? Is the content being upscaled (or downscaled)? I think it is showing the actual resolution of the streaming content because a) when UHD resolutions are shown, the quality is very good and b) the resolution shown will often vary depending on the movie (older/newer, etc.) and on how close / far I am to the router and my throughput. Sometimes the resolution will change mid movie if my connection is week.
So, in summary, if you're having this problem, take a look at the actual stream statistics (Shift-Control-Option+D). You might be getting 4k content even though in browse mode, the logo shows as HD. Until Netflix fixes this, it seems that's the best we can do.
Thanks for reaching out to Apple Support Communities. We understand that you don't see any Ultra HD titles available in Netflix, but you can stream 4K content from YouTube. Getting the best quality content available is important and we'll be glad to assist. Since you are able to access 4K content on other platforms like YouTube, we would recommend reaching to out Netflix for additional support with this. Also see the following from Netflix in regards to 4K Ultra HD support for macOS Big Sur:
Statista R identifies and awards industry leaders, top providers, and exceptional brands through exclusive rankings and top lists in collaboration with renowned media brands worldwide. For more details, visit our website.
Industry data revealed that Slovakia had the most extensive Netflix media library worldwide as of February 2024, with over 8,000 titles available on the platform. Interestingly, the top 10 ranking was spearheaded by European countries.
In February 2024, Liechtenstein and Switzerland were the countries with the most expensive Netflix subscription rates. Viewers had to pay around 21.19 U.S. dollars per month for a standard subscription. Subscribers in these countries could choose from between around 6,500 and 6,900 titles. On the other end of the spectrum, Pakistan, Egypt, and Nigeria are some of the countries with the cheapest Netflix subscription costs at around 2.90 to 4.65 U.S. dollars per month.
While viewing preferences can differ across countries and regions, some titles have proven particularly popular with international audiences. As of mid-2024, "Red Notice" and "Don't Look Up" were the most popular English-language movies on Netflix, with over 230 million views in its first 91 days available on the platform. Meanwhile, "Troll" ranks first among the top non-English language Netflix movies of all time. The monster film has amassed 103 million views on Netflix, making it the most successful Norwegian-language film on the platform to date.
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.[6]
Launched on January 16, 2007, nearly a decade after Netflix, Inc. began its pioneering DVD-by-mail movie rental service, Netflix is the most-subscribed video on demand streaming media services, with over 277.7 million paid memberships in more than 190 countries as of July 2024.[5][7] By 2022, "Netflix Original" productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games through its flagship service. As of October 2023, Netflix is the 23rd most-visited website in the world, with 23.66% of its traffic coming from the United States, followed by the United Kingdom at 5.84% and Brazil at 5.64%.[8][9]
Initially, Netflix offered a per-rental model for each DVD but introduced a monthly subscription concept in September 1999.[20] The per-rental model was dropped by early 2000, allowing the company to focus on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees.[21] In September 2000, during the dot-com bubble, while Netflix was suffering losses, Hastings and Randolph offered to sell the company to Blockbuster for $50 million. John Antioco, CEO of Blockbuster, thought the offer was a joke and declined, saying, "The dot-com hysteria is completely overblown."[22][23] While Netflix experienced fast growth in early 2001, the continued effects of the dot-com bubble collapse and the September 11 attacks caused the company to hold off plans for its initial public offering (IPO) and to lay off one-third of its 120 employees.[24]
DVD players were a popular gift for holiday sales in late 2001, and demand for DVD subscription services were "growing like crazy", according to chief talent officer Patty McCord.[25] The company went public on May 23, 2002, selling 5.5 million shares of common stock at US$15.00 per share.[26] In 2003, Netflix was issued a patent by the U.S. Patent & Trademark Office to cover its subscription rental service and several extensions.[27] Netflix posted its first profit in 2003, earning $6.5 million on revenues of $272 million; by 2004, profit had increased to $49 million on over $500 million in revenues.[28] In 2005, 35,000 different films were available, and Netflix shipped 1 million DVDs out every day.[29]
In 2004, Blockbuster introduced a DVD rental service, which not only allowed users to check out titles through online sites but allowed for them to return them at brick and-mortar stores.[30] By 2006, Blockbuster's service reached two million users, and while trailing Netflix's subscriber count, was drawing business away from Netflix. Netflix lowered fees in 2007.[28] While it was an urban legend that Netflix ultimately "killed" Blockbuster in the DVD rental market, Blockbuster's debt load and internal disagreements hurt the company.[30]
On April 4, 2006, Netflix filed a patent infringement lawsuit in which it demanded a jury trial in the United States District Court for the Northern District of California, alleging that Blockbuster's online DVD rental subscription program violated two patents held by Netflix. The first cause of action alleged Blockbuster's infringement of copying the "dynamic queue" of DVDs available for each customer, Netflix's method of using the ranked preferences in the queue to send DVDs to subscribers, and Netflix's method permitting the queue to be updated and reordered.[31] The second cause of action alleged infringement of the subscription rental service as well as Netflix's methods of communication and delivery.[32] The companies settled their dispute on June 25, 2007; terms were not disclosed.[33][34][35][36]
On October 1, 2006, Netflix announced the Netflix Prize, $1,000,000 to the first developer of a video-recommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more than 10%. On September 21, 2009, it awarded the $1,000,000 prize to team "BellKor's Pragmatic Chaos".[37] Cinematch, launched in 2000, was a system that recommended movies to its users, many of which might have been entirely new to the user.[38][39]
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