I figured out the answer

[kyma]

Just in case anyone else would like to know...

for excel, <break> = go to next row

I ended up going to CUSTOM FORMAT:

Enter card separator: <break>
Enter side separator: <tab>
Enter break separator: leave blank

If you would like to have multiple lines within the same side, I'd
recommend putting <space><space> for a new line under the Enter break
separator. That way you can still put in full sentences with one
<space> between words before going onto the next line.

I hope people find this helpful.

It also helps in STORING / CREATING your data first on an excel file
and then transferring it into iFlash. That way you can still save all
your data easily on an USB drive - just in case the computer crashes
and you'd like to save the flash cards for later.