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How does a rider get sponsored?
It’s really quite a simple strategy. Before a rider contacts any company they need put together their experience, discipline(s), achievements, and something about who they are and what makes them tick, together like a small resume. Adding in a few key links to things they have been part of or a video, the video doesn’t have to be all skating but a balance of who they are and what they are capable of. Most importantly you shouldn’t show themselves doing the same 2 or three tricks over and over.
Then, out of the companies they love, pick the one they feel fits them best, don’t mass email companies. Make sure the correspondence is professional, use spell check and don’t email them constantly; the request is a business proposal, it takes time to research a potential rider.
The most difficult part is staying stoked if you don’t get sponsored. Remember, every company has their own protocol, sponsorship budget and so on. It’s business, if the company doesn’t stick to their business plan they won’t be around to offer product in the future. If you’re in sponsor negotiations keep quiet, don’t go all over town talking, let the company use the info in press releases, advertising, whatever.
Finally, above all else, know what you’re getting into. Getting sponsored is a lot of work, staying sponsored takes even more work. So make sure you’re willing and able to deliver before doing anything.
And NO, I will not “sponer” you…