Markets shift, and you can, too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. SHIFT offers twelve proven strategies for achieving success in any real estate market, including:
Gary Keller is the founder and chairman of the board of Keller Williams Realty International, the largest privately held real estate agency in the United States. It is also one of the fastest-growing agencies in the United States, with more than 30,000 agents.
"This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere."
--Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad
I say do not get into Real Estate until you read Million Dollar Agents first because Real Estate will try you! I am so grateful to read this ebook it's straight to the point. You learn firsthand from the professionals. I know now you must have structure, strategies, and a systems-based business. Million Dollar Agents with 15 and 20 years of experience in Real Estate are in the top 10% in North America very impressive read and I mean literally 1000's Real Estate Agents are my takeaways lessons on how to create a high-income and lifestyle in this business and it has to be about helping others and must be the passion you learn from the best and the top Real Estate Agents by discovering simple facts in the real estate business like how to manage themselves and their relationships, being in the Real Estate market business with the ups and downs of the economy and competing with other agents this Million Dollar Agents is the Ultimate ebook to read especially now with our changing times. Congratulation Sifu Dan Lok I appreciate you and all you do!
Since opening this, I have already joined a commercial brokerage and will start doing big booms selling big buildings! Since starting HTC, my deal sizes have grown 10 times bigger just in 5 months. Thank you Sifu
The book is super easy to read, composed with the knowledge of multiple sales professionals in the world of real estate. It's a step by step guide to become a go to realtor when people are trying to buy or sell a house.
Million dollar agents books is the great knowledge source to create a strong Real Estate Agent Mindset. It helped me understand the right mindset that I should use but also some insightful secrets about it. Thank you.
Hi Dan,
I feel so blessed to learn from you . The way you describe everything in very simple language with very profound understanding and making our own self to think feel about ourselves and gives the clarity of our own life with your simple questions and making us to answer everything is so awesome .
I feel so grateful to be your student ?.
Sifu Dan at his best in this course where he navigates the most important aspects of HTC - Secrets that each one of us have to know. Highly recommended for people who wish to pursue a career as High Ticket Closer
I am in awe for this course from the start to the end of it. Very clearly explained on when to use each strategy, with do's and dont's putting the focus on using first contact call to qualify the lead and not as a cold call. Loved the roles plays for each of the strategy, setting the agenda and the tonality of the voice examples. Simple steps, key words. Really awesome course!
Sifu Dan has a gift of making things clear, understandable, and appliable to daily life. Notice the opportunities all around us. We can only notice the opportunities if we get rid of the cluttering messess that we make in our lives, social media, home, desk, and even our inbox. Make room for clear thinking and abundance to flow. Thank you Sifu Dan for sharing your knowledge. Much appreciated.
The course provided invaluable insights about on what NOT to say when we follow up with prospects showing in the same time the best ways to approach them and how to handle them in different situations. Loved the scripts shared that can be used in different instances and fine-tuned for each situation plus they can be easily applied to any industry. Lots of AHA moments, very easy to follow and very clearly explained. LOVED IT!
I was in this difficult spiral where I wanted to provide great service to my clients but because they were paying so little,I was stressed myself the whole time.
In the program I received solution to just that and now I can actually scale my business and also give exceptional service.
While there are plenty of resources you can tap into that may be able to help you garner success, books offer a unique opportunity to learn from the best real estate agents in the industry for the cost of an eBook or paperback.
The third L involves leverage, which can be centered around people, systems, and tools. Leveraging the tools at your disposal, the people in your network, and the systems that you have access to can help you grow your business.
Knowing why you want to be a successful real estate agent and grow your company will allow you to gain long-term determination and focus. The two types of motivators that could drive you include intrinsic motivators and extrinsic motivators.
Managing a heavy workload will introduce ample amounts of stress to your life, which invariably hurts productivity. Finding the right work-life balance means doing what you can to reduce stressful situations at home and in the workplace.
Building a website can be accomplished in a short period of time. Real Geeks, BoomTown, and Lion Desk are just a few content management systems that provide real estate agents with all of the tools and features they require to build a website.
Another benefit of being able to generate leads via the internet is that your digital lead generation ties into your real estate farming campaigns. For example, your real estate brochure or postcard can include a QR code or URL to your website and social media pages.
The organizational model involves knowing which individuals to bring onboard as well as the skills that should be listed on their resumes. Real estate companies require three staffing areas, which include:
Your focus should be on hiring for administrative positions, all of which should be filled before you begin hiring buyer and seller staff. If every member of your team has the drive and talent that you do, your business will invariably grow.
The digital age has also caused Yellow Pages to go digital, which can make your job easier. Any ads you create can be displayed on websites that show Yellow Pages, which should have a considerably broader reach in comparison to traditional yellow pages.
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A consistent, high-quality blog will raise you to the top of the Google search results. It will get you in front of more millennial eyes. Sure you can get by without millennials for now, but not for much longer. And the generation coming up behind them will expect even more of a web presence from their agents.
For example: how about focusing on real estate investing? You could link to your favorite real estate investing books on Amazon for affiliate sales, sell ad space to brokers specializing in REITs, and promote your own products (eBooks or online courses) for investing in real estate.
You can even use your niche topic to bring you more of the client type you most enjoy. The real estate investment niche could bring you repeat investment property buyers who could also use your property management services to handle tenants. The house-flipping niche could bring you repeat customers who both buy and sell from you!
Just like blog, a YouTube channel gives you a platform to generate income in multiple ways. You can earn money directly through affiliate links, ads, and sponsored posts. Or you can use YouTube as a launching point for your product or service sales. Or you can use it simply to serve your clients and attract new prospects.
Podcasting is the final income stream for online information income. You would niche-down in the same way as with blogs or YouTube. Focus on real estate investing, ownership, maintenance, or even real estate careers.
A word of caution: When providing real-estate related services, always be aware of potential conflicts of interest and ethical issues that could arise from providing multiple services to your brokerage clients. And there are certain services implied in your role as a real estate agent (like advice on home-staging, pre-sale repairs, and home inspections). Never withhold this advice or base it on your ancillary service businesses.
The brilliance of adding this income stream to your business is that property tax appeals cycle inversely with real estate sales. When sales are up, there is less opportunity for tax appeals, but when sales are down because of a market downturn, tax appeals go through the roof!
You also know that many sellers struggle with appropriate staging. This is a perfect opportunity to earn a fee for your time spent staging the house while simultaneously increasing your commission when the house sells for more than it would otherwise. The seller also benefits from the higher sales price and less time on the market.
You know more about home repair and maintenance than the average homeowner. And you probably know some reliable handymen. This information can bring you a nice little income stream in the home repair and maintenance arena.
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