Best Free Email Marketing Plugin For Wordpress
Michael
When it comes to doing business online, email marketing is crucial. It consists of sending emails to a list of users who have signed up to receive them. The most common ones are promotional, where your business informs its customers of a specific sale or offer. Informational emails, like newsletters, are also popular because they help to boost your brand engagement.
This form of marketing helps build a strong relationship with your customers. After all, most of us check our inboxes every day! Think of all the times your interest was piqued by an email that you received from a brand you follow. You could harness that power for your own business, boosting your reputation as well as your website traffic.
WordPress offers a wide range of plugins to extend the default functionalities of your website and make it as customizable as possible. You can find over 60,000 free ones directly on the WordPress website, but third-party developers also offer a number of premium options, too.
There are over 60 thousand plugins in the WordPress plugin library alone, and not all of them are good quality. Outdated or poorly made plugins can cause problems on your site such as slow loading, crashing, or even security issues.
Brevo, which you may have heard of before as Sendinblue, is another popular email marketing solution that comes with a ton of high-quality features. You can add it directly to your WordPress dashboard and set up your own subscription forms. This plugin also uses a drag-and-drop method and offers analytics in real-time, as well as automation features.
Like the previous two plugins, Newsletter uses a drag-and-drop editor to allow its users to create visually striking and effective campaigns. In addition, you can customize the subscription form to your liking. You can also manage and segment your contact lists and send specific emails to different groups, which is a really good option if you want to focus on targeted campaigns. This feature is great for all types of businesses, particularly smaller brands that are keen to focus on personalization.
The MailPoet plugin can be used by any business and it can be added directly to your WordPress dashboard. Like most of the other options on this list, you can choose from a list of beautiful pre-existing templates, or create your own. You can create your subscription form, and schedule and send your email campaigns from your WordPress website. You also have the ability to send automatic emails when new customers sign up.
The free version has a wide range of powerful tools, such as welcome emails, analytics and email integration. It allows you to send up to 10,000 monthly emails. If you want more functionalities, like 50,000 emails per month or advanced analytics, you can subscribe to the Pro version ($49 per month).
The ActiveCampaign WordPress plugin, which you can add to your dashboard, is better suited to smaller businesses. It allows you to create forms, and live chats, as well as tracking visitors to your website. It comes with some great marketing automation tools and advanced reporting. The software is compatible with many other WordPress plugins.
Mailchimp is a useful WordPress plugin for capturing leads and run email marketing campaigns. It seamlessly integrates with your WordPress site to help you set up engaging popups and grow your email list.
Klaviyo offers a comprehensive suite to not just reach but resonate with your audience. You can also track metrics such as the average cart size, average order count, average order value, and more, helping you make data-driven decisions at all times.
Whether crafting personalized email campaigns or automating your sales pipeline, Brevo saves time and money. Create engaging email campaigns, manage sales pipelines, and connect with customers through chat and SMS, all in one place. Plus, with the ability to connect with over 150 digital tools, Brevo simplifies workflow and enhances productivity.
FluentCRM is a self-hosted email marketing automation plugin for WordPress that helps you manage leads and customers, broadcast email campaigns, automated email flows, and much more without ever having to leave the familiar comfort of your WordPress admin dashboard.
With FluentCRM, you can easily track and segment your subscribers and customers based on their behavior and engagement to send targeted, personalized emails that are more likely to be opened and acted upon.
Managing targeted email campaigns is easy with powerful FluentCRM capabilities such as including or excluding lists and tags, choosing dynamic segments, or simply filtering out contacts with the help of custom queries. The A/B testing feature tests different subject lines and preheaders to find winners for better open rates and drive more sales.
NotifyVisitors is one the best wordpress email plugins. With NotifyVisitors, you get access to an easy-to-use and intuitive email builder that allows you to create highly personalized email campaigns and track the email performance with accuracy.
Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.
Otter Blocks has both a free version and a paid Pro version, and the subscription form is accessible in both versions. As for Brevo, as mentioned above, they also have a free option that caps you at 300 outbound emails per day. Premium plans with higher limits start at $9.00 per month, the Lite version (20,000 emails / month), and go up to $65 for 100,000 emails / month.
This plugin is an excellent option if you want a no-frills solution that you can manage straight from your website. It includes all the basics, is easy to pick up, and offers a decent amount of automation potential.
The base plugin is free, and there are a number of premium extensions to provide additional functionally. You can purchase these separately, or get them all for $69 for up to 3 websites or for $269 for unlimited number of websites.
Newsletter is one of the best email marketing plugins if you want to carry out targeted campaigns. While it offers fewer automation options than some tools, it provides a lot of segmentation potential.
With HubSpot Email Marketing, you can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. HubSpot Email is automatically connected with HubSpot CRM, so you can tailor relevant emails based on any details you have such as form submissions and website activity.
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An email marketing plugin is a WordPress plugin that helps you more effectively implement your email marketing campaigns on WordPress. Given that 77% of marketers have seen an increase in email engagement over the past year, using a WordPress email marketing plugin is a great way to ensure that your site is reaping the benefits of email marketing.
Some email marketing plugins offer an all-in-one approach that makes them a complete alternative to SaaS (software as a service) email marketing services like Mailchimp, Constant Contact, and MailerLite.
The other type of email marketing plugin is more focused on helping you generate more email subscribers for your existing email marketing service (such as HubSpot, MailerLite, Mailchimp, and others). For example, the plugin might help you create inline forms and pop-ups that sync new subscribers to your existing email marketing service.
What I like about this plugin is that it offers a 100% native WordPress email marketing solution. Without ever leaving your WordPress dashboard, you can create email opt-in forms, manage your subscribers, and send one-off or automated emails using a visual, drag-and-drop builder.
All of the paid plans support unlimited email sending and are primarily billed based on the number of subscribers you have. Paid plans start at $10 per month for up to 500 subscribers and include more advanced email marketing features in addition to unlimited email sending.
Pricing: Newsletter has a free version at WordPress.org that lets you send unlimited emails to unlimited subscribers. However, the free version does not support any type of automated email.
Depending on how many emails you send, you also might need to pay for your email-sending service. This is usually pretty cheap, though. For example, Amazon SES charges $0.10 per 1,000 emails. That means you could send 50,000 emails per month for just $5.
You can use its visual builder to design modal pop-ups, slide-ins, notification bars, inline forms, widgets, convert mats, and full-screen pop-ups/fillers. Then, you can automatically sync the subscribers that your forms generate to your favorite email marketing services.
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