The Right Voice or Emotion in your Sales Letter can Benefit your Marketing Position

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Once you decide on the voice your going to use you can then better
understand what marketing position you can’t take. All in all the
"who" is speaking or selling in your sales letter will have a huge
impact on your marketing viewpoint.

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You can choose and use the actual character's voice who is "selling"
the goods and services. If you pick this voice you have to be careful
because your potential clients and or readers might become a little
skeptical when you (being the character) are the one speaking in the
sales letter as well as being the one personally selling the
merchandise and services. The simple reason for them being skeptical
is because you're the one selling and therefore the one that
potentially benefits if they buy! While using your own voice or your
company voice, it might be easier if you are just selling information
instead of a products or goods because readers or potential buyers
will not be as leery.

On the other hand you can use someone else's voice whereas they are
the one selling your merchandise and services while you’re staying
hush hush in the background. The person writing the sales letter will
benefit from the name (article) however you may end up benefiting from
the new customers and clients. After all isn't this what you’re
looking for?

Remember one thing, writing like someone else can sometimes turn out
to be the largest blooper therefore its best to hire a ghostwriter. A
ghostwriter happens to be a professional writer who is paid to write
books, articles, stories, reports, etc that are officially attributed
to a different person. Celebrities, executives, and political leaders
often employ ghostwriters to draft or edit autobiographies, magazine
articles and other written stuff.

One last thing before we let you go is Emotions! The straightforward
fact is that there happens to be only 2 emotions that actually
motivate readers, Gain or Fear! The reader can either have emotions
whereas they feel they will benefit (gain) something or he/she can
have the fear of losing something. Chances are the fear of losing
something might tend to overtake the emotion of gaining something.
Here is an example: “Make some money with your business" or "How to
make sure you stay in business." Chances are most readers will lean
towards reading and agreeing the second one.

Hope these thoughts and ideas help.

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tags: sales, sales letter, sales note, business, writer, writers,
article writer, emotions, ghostwriter, products, goods, merchandise