Web 2.0 / Social Media in Local Government usage survey results

[Paul Canning]

I don't believe this has been posted to the list.

http://www.communities.idea.gov.uk/c/1212756/forum/thread.do?backlink=ref&id=1331282
Web 2.0 / Social Media in Local Government usage survey results

Ask me for it if you're unable to get into CoP.

Highlights which Helen Williams picked out:

Only 7% of respondents said their council has a social media strategy (though most are planning to)

18% of respondents use Twitter

57% said marketing and PR are making the greatest use of Web 2.0 tools (cf IT 28% and Customer Service 17%)

And finally...

'When asked if the public sector wishes to emulate the success of commercial Web 2.0 websites such as TripAdvisor by allowing customers to review and rate council services as recommended by Gordon Brown in the government publication "Working Together", an overwhelming majority (79%) of respondents were in favour of this development to drive service improvements by listening to its citizens/employees.'

www.paulcanning.me.uk
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07986 008420
twitter.com/pauloCanning
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[Helen Williams]

Hi Paul,

 

Thanks for posting this to the list!

 

Helen

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[Paul Canning]

no worries. and thanks for contacting Lancs/Westminster. I'll blog once they've responded.

best

p

www.paulcanning.me.uk
web stuff and other ramblings
07986 008420
twitter.com/pauloCanning
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Contents not for publication or circulation unless stated otherwise

2009/8/20 Helen Williams <helen.w...@socitm.gov.uk>