http://www.reverbnation.com/somethingrelevant
hey guys,
so finally some of my views...
So, the online presence of this band (being a nine year old band) is pathetic, and something needs to be done with it ASAP.
I mean, I wasn't even a teenager when this band started playing music, and now it has been a generation leap, still these guys don't have 20,000 Facebook followers, that means there is something drastically wrong.
First of all, the website is so vague and unorganized, that I wasn't feeling like going through it, though I had to, the content is nice, but it is not organised properly, I would like to suggest a few ideas that can be used to enhance the experience of a person who views their website for the first time.
The website should have a proper homepage, with its band members visible on it, as in the attached pic "STR_Studio", in a more classy style, we can do it as a part of the photo shoot, and when you take the cursor on a particular member and click on it, there is a blackout in the rest of the studio, and a spotlight only on the respective band member along with some info about him, and the top menu would contain the links to the other webpages.
One more confusion, what is the logo or logotype of the brand, there is no uniformity in it, it has a different logo on the website, different on the Facebook page, and a different logo on the newsletter subscription page on the website.
A lot needs to be done for the creative part, they need to have a brand color, and a logo which should be uniform throughout, to make the things more organised and maintain the focus of the entire communication process. SO that people are able to identify the band more precisely and for a better "recall" value....