Timeline
meghna.kallat
Meeting STR with promotional and branding strategies
10-20Oct
Video
Photo shoot
Social Media Activitation
Biopics
20-30Oct
Post production
Tour itinerary
Gigs
1-9 Nov
Promotions and Activations full throttle
10Nov
Album Launch- mehboob studio
11-12
album launch.
15 Nov onwards
Tour
amu.v...@gmail.com
Hey guys.. these are all the points covered yesterday.. please go through them and lets set targets and goals..
About the shoot:
We need to make videos & do a photoshoot of the band.
1) A making video of each of the band members along with their musical instrument and bio.
2) A dummy shoot of them playing a song in the studio and shoot it
For the making video, I will come up with concepts by tomorrow morning since we've to meet them in the evening. Also I would need everyone's ideas with reference to the various ways of creatively shooting this..
Cheers!
Album Release Date - 10-11-12
Pre album Launch:
- Plan for pre launch campaign
- Press/PR required..
- Band management What you visualize for STR?? Connect to 16 - 30 year olds we wanna be strictly local!! ( local band appreciation) Ordinary people playing music
Stuart- basket ball jersey at all their gigs
- Infiltrate colleges
- Red bull on board ( red bull meeting)
Ryan: Ben lonckler Soul/ topical/current/fully Bombay/ & super cute!! :DD
Give them a descriptions
OPEN TO ALTERATIONS!!!!
TANMAY: Something’s happening in the city in Something relevant.. Cant be categorized
Album Launch:
- Tour post the album launch
- Partnered with Web Chutney & Budweiser ( Digital sponsors) ( Money behind entire album launch)
- On the road music video ( If you want to be in the video then tweet the location)
- Giving the album for free download for the duration of the tour.
- Tour will be 2 weeks n done by end of november ( Mumbai - Blue Frog, Mehboob studios, Delhi, Pune - High Spirits, Bangalore - Counter culture)
- Free entry at gigs
- Bonus content from the album
- Branding on the album website - Wecouldbedreaming.com
- Merchandise
- Contests
- Meet the band - 2 fans per gig and share a bud...
Who are your current audience?
16 to 65
Facebook Statistics: 16 - 35 TG
Watch big bang theory, gamers,
Popular cities: Bangalore, Pune, Mumbai
What sort of music is the album going to have?
Pop music & Brit rock & American Jam Band & R&B, Coldplay, Blues, Rap, Lyric Heavy, Metal influences,
Develop the name of the album
Videos & photoshoot.. woohoo!!
What are you’ll commonly criticized for?
Laidback
too many instruments playing simultaneously
jam sessions r too long
Facebook promotions - insights
Facebook n twitter are linked
how much money to spend on facebook - Kartikeya
Stuart - Band Stand revival